Latest News

Back to Latest News back

 

VicHealth’s This Girl Can campaign inspired large number of Victorian women to keep moving through COVID restrictions

VicHealth’s This Girl Can campaign inspired large number of Victorian women to keep moving through COVID restrictions
December 1, 2020

VicHealth’s This Girl Can – Victoria campaign has inspired close to 320,000 Victorian women to keep moving during Coronavirus restrictions.

With gyms and sports clubs having been closed due to the pandemic, the campaign - now in its third year - supported one in seven Victorian women to get active through a range of inspirational videos and beginner-friendly online workouts.

VicHealth research has found two thirds of Victorian women aren’t motivated by fitness videos featuring models and influencers with unrealistic bodies. Instead over three quarters of women want to see a diversity of body shapes, cultural background and abilities.

The VicHealth’s This Girl Can campaign videos cover a range of topics relevant to iso-life including beginner cycling tips and online dance classes and feature everyday women of all different body shapes and sizes. Feedback suggests these videos were a welcome change from the flood of #fitspo workouts starring toned and taut fitness models promoted to women online.

Victorian Minister for Women, Gabrielle Williams said This Girl Can – Victoria was helping Victorian women get active and healthy during Coronavirus and noted "It’s fantastic to see so many Victorian women inspired to get active as a result of this powerful campaign. Being active is so good for our physical and mental health, which is so important right now.

"We want all women – no matter what they look like or their ability – to feel comfortable about giving physical activity a go. That’s what This Girl Can – Victoria is all about.

"I encourage women to try a This Girl Can workout – it’s a great way to get your heart rate up and take a mental break."

VicHealth This Girl Can Head, Melanie Fineberg said the campaign helped women find new ways of getting active during Coronavirus adding "we’ve had some fantastic feedback from women who’ve tried an activity for the first time because of This Girl Can – Victoria, which is great to hear during a global pandemic.

"While there are millions of workout videos online, we found there was a real lack of content featuring instructors who looked like everyday women. We know #fitspo isn’t motivating for many women – the last thing you can relate to when you’re stuck at home is a workout video from a bikini-clad celebrity on an exotic beach.

"We wanted to fill that gap and provide a campaign that was motivating but also practical. Our videos cover a range of topics women have told us they want that are relevant to iso-life: from beginner cycling tips and online dance classes to pelvic floor workouts you can do at home in your pyjamas.

"The women featured in This Girl Can – Victoria are everyday women with real stories and realistic bodies. Women relate to them and think if she can do it, I can too."

For more information go to thisgirlcan.com.au/

Related Articles

16th November 2020 - Hepburn Council supports Victoria’s ‘This Girl Can’ campaign

2nd March 2020 - VicHealth’s new This Girl Can campaign focuses on positive feelings

14th February 2020 - Information workshop on This Girl Can program offered in Bass Coast

29th August 2019 - Casting call for Victorian women to feature in the next This Girl Can campaign

16th August 2019 - VicHealth set to launch a new This Girl Can campaign

19th August 2018 - VicHealth looks to enhance This Girl Can campaign in regional Victoria

4th April 2018 - Sport England’s This Girl Can campaign makes Australian debut


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business