METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
URBNSURF Melbourne starts pre-opening media campaign
Australia’s first surf park, URBNSURF Melbourne has commenced a pre-opening media launch, showcasing its waves in action.
The ‘FIrst Waves’ campaign involved a coordinated launch across owned and earned channels which involved URBNSURF’s PR agency Bastion Effect and brand marketing agency SouthSouthWest.
The hero campaign moment involved a media launch, planned by URBNSURF and Bastion Effect, where members of Team Australia and World Surfing League professional surfers Julian Wilson, Sally Fitzgibbons and double surfing World Champion Tyler Wright, alongside Australian and Victorian junior champions, joined representatives from URBNSURF, Melbourne Airport, Three Blue Ducks, Surfing Victoria and Surfing Australia to be among the first to experience the perfect surfing conditions on offer at the two-hectare surfing lagoon located just minutes from Melbourne Airport.
As reported by B&T Magazine, actor Chris Hemsworth, also attended the event, putting the mechanically created waves to the test.
Content has been rolled out across URBNSURF’s own channels, dialling up the menu of waves that will be available to the public in the New Year when the surf park officially opens.
Out-of-home media has also gone live around Melbourne Airport and the M2/Citylink via oOh! Media.
Excited by the interest and engagement the campaign has generated, Bastion Effect Chief Executive, Richard Chapman told B&T Magazine “we’re beyond excited to be partnering with URBNSURF and its been an incredibly rewarding experience to be able to work with the team to launch and showcase the waves pumping in Tullamarine.
“Having surfing royalty such as Julian Wilson, Sally Fitzgibbons and 2x World Champion Tyler Wright, as well as the young, up and coming stars of Australian surfing, has meant our First Waves launch has taken off and we’re absolutely pumped for what’s ahead for the surf park in 2020.”
A venture more than seven years in the making, URBNSURF’s Brand and Marketing Manager Rupert Partridge is proud that URBNSURF Melbourne will be a safe, convenient and inclusive place to ride waves for surfers of all ages and abilities.
Partridge stated “we’re stoked to have the first perfect waves pumping out in Tullamarine, and are excited to welcome Melburnians, Victorians, and visitors from Australia and around the world to surf, eat, train, shop and experience surf culture at Australia’s first surf park this summer.
“Having the support of talented agency partners such as Bastion Effect and SouthSouthWest has been fundamental in bringing the brand to life and launching URBNSURF on the world stage. With their assistance, we’re excited to become a new hub for the Victorian surf community, and a must-visit destination in Melbourne for locals and tourists alike.”
Image: Actor Chris Hemsworth puts the waves to the test at URBNSURF Melbourne, Australia’s first surf park. Courtesy of URBNSURF/Stu Gibson.
4th December 2019 - URBNSURF Melbourne partners with Surfing Victoria
14th November 2019 - URBNSURF Melbourne to open in January
27th September 2019 - Coolum revealed as location for proposed $100 million Kelly Slater Surfing Ranch
16th July 2019 - URBNSURF Melbourne prepares to launch as Australia’s first surf park
8th August 2018 - New artificial surfing attractions to open in Japan
18th July 2018 - Urbnsurf Perth development a step closer after Supreme Court win
21st February 2018 - URBNSURF announces investment backing for Australia’s first surf park
26th August 2016 - Planned Perth Surf Park aims for Swan River foreshore site
28th April 2016 - Second URBNSURF attraction to be developed at Sydney Olympic Park
22nd January 2014 - Wavegarden technology to revolutionise artificial surfing
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!