Latest News

Back to Latest News back

 

United Arab Emirates launches campaign to improve lifestyle choices

United Arab Emirates launches campaign to improve lifestyle choices
January 16, 2015

The Government of the United Arab Emirates has launched a National Program for Government Communication (NPGC) aimed at realising positive changes in citizens' behaviour and lifestyles.

The nationwide campaign will run for seven years and will target seven key messages on societal issues including health, education and the environment.

The first communication campaign will be entitled Healthy Children, and will be followed by other campaigns covering pillars such as Cohesive Family, Quality Education, Green Ideas, Sustainable Food, Prosperous Future, and Diabetes-free UAE.

Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai, said the campaign revolves around putting Emiratis’ needs and aspirations as top national priorities and is part of the UAE Vision 2021.

Sheikh Mohammed stated “we need today to strengthen our national efforts to safeguard our achievements we should not stop at this point, but we must embrace innovation in addressing our issues, especially those related to society issues that touch upon the lives of the people and generations to come.

"We live in a world witnessing rapid developments, therefore, we must make positive changes out of these for our nation, our people, to realise UAE Vision 2021.

"In today’s world, we cannot ignore the role of social media and communication in making an impact on our daily lives.

“As a government, we will do our best to ensure the utmost utilisation of these by launching innovative, wide-scale initiatives and capitalising on national cadre who are able to identify current challenges and foresee future opportunities."

26th February 2014 - WORLD HEALTH ORGANISATION PRESENTS DUBAI FORUM TO PROMOTE PHYSICAL ACTIVITY

21st November 2013 - ABU DHABI ALIVE EXHIBITION AIMS TO TO LEAD FIGHT AGAINST OBESITY AND INACTIVITY IN THE UAE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business