Turnstile expands globally with launch of New York office

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Turnstile expands globally with launch of New York office

September 29, 2022

Events / Finance / Marketing / Sport /

Turnstile, a leader in providing fair market valuation of sponsorships, is complementing its existing offices in Australia and the United Kingdom by expanding into the US with a New York office.

The New York office launch is a result of continued organic growth for Turnstile’s services which include providing data and real market rates for sponsorships for Formula One, FIFA, Formula E, ICC, Manchester City, Arsenal and HSBC, and and the demand being created by the recently announced alliance with global consumer data company, SponorPulse.

Turnstile’s General Manager, Dan Gaunt notes “the launch of an office in the United States is another important milestone in our goal to build a global pricing standard for sponsorship.

"The major US professional leagues are in an exciting period of sponsorship growth as they allow franchises to commercialise their Intellectual Property outside of local markets. Our unrivalled Intellectual Property pricing benchmarks will help both buyers and sellers of sponsorship understand the value of these properties across global markets.

"Domestically, US properties have traditionally been less reliant on pure logo exposure and our holistic valuation methodology will better capture the value created by sponsorships.”

Turnstile is owned by the Tenka Group, a holding company focussed on sport and entertainment businesses.

14th September 2022 - Strategic partnership agreed between sponsorship platforms Turnstile and SponsorPulse

9th February 2022 - Turnstile appointed by ICC to value its sponsorship program

12th January 2022 - Turnstile appointed to provide sponsorship valuation services for the British and Irish Lions

15th September 2021 - Turnstile appointed by New Zealand Cricket to value partnership offering

1st October 2020 - Sponsorship valuation experts Turnstile announces restructuring

20th June 2019 - DDMC Fortis select Turnstile valuation platform to calculate Asian Football Confederation assets

26th July 2018 - World Rugby partners with Gemba’s Turnstile platform to value sponsorship

25th June 2018 - Turnstile sponsorship valuation platform secures prestigious Formula 1 client

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

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