The Ticket Fairy looks to disrupt Australian market

Latest News

The Ticket Fairy looks to disrupt Australian market

June 26, 2019

US-based ticketing platform The Ticket Fairy has launched its cloud-based events platform in the Australian market.

The San Fransico firm’s technology handles sales, pre-registration, check-ins, budget metrics, different ticketing demands based on music styles and ad campaigns.

Developed by brothers Jigar and Ritesh Patel, with teams currently in California, London, Auckland and the Indian city of Mumbai, the Ticket Fairy platform allows organisers to “better monetise and manage events within one highly-scalable self-service system”.

In an interview with The Music Network, the pair said the idea for The Ticket Fairy was developed while working as event promoters in Sydney in 2011.

Jigar advised that Australia has “always been an important market” and that Ticket Fairy is looking to “grow the events economy” in the country.

The pair said they are targeting Australia for several reasons, including “how hard New South Wales has been hit with such harsh licensing laws and lockouts.”

The Ticket Fairy said its technology mitigates resale fraud and scalping by providing a single, closed-loop, primary and face-value-only secondary ticketing system, which has been operational since 2014. The technology matches late buyers and sellers automatically, provides an escrow-like workflow to avoid direct money transfer between strangers, and cancels the original ticket once sold.

Earlier this month, the company launched its cloud-based events platform after bringing in US$2.5 million in new funding from technology and entertainment investors. Its self-service solution, combining ticketing, marketing and management, is available for event organisers in North America, Oceania, the UK, Europe and India following a successful test period.

2nd April 2019 - House of Representatives Committee presents report on Australian Music industry

15th March 2019 - Theatre-ticketing platform TodayTix launches in Sydney

2nd August 2018 - ‘Disruption’ and its impact on events the key theme of 2018 Eventing the Future Conference

14th June 2017 - Forbes names Kyazoonga as the fastest-growing international online ticket provider

5th May 2017 - Choice chief executive slams ticketing industry ‘rip offs’

17th August 2016 - Eventbrite research shows Australians love festivals

5th July 2013 - News Limited exits ticketing business

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.