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Technogym’s new Checkup assessment station - which uses AI to personalise training programs in order to create more effective workouts - is ready for roll out in fitness and wellness facilities across Australia.

The AI-based system scans body composition, balance, mobility and cognitive abilities, as well as analysing strength from workouts on resistance equipment within the Technogym Ecosystem, with data combined to create a Wellness Age metric.

Technogym Coach then prescribes a set of training protocols before following the training evolution of each individual, enabling operators to create a clustering of club users - based on workout preferences, habits and patterns - which can inform interventions to boost retention, challenges, promotions while also creating upselling opportunities.

Technogym Ecosystem is an open platform that integrates software applications, fitness equipment, payment methods and members’ consumer apps and wearables to provide a seamless experience for club members.

Founded by Nerio Alessandri 41 years ago, Technogym has been consistently innovative, being the first company to launch software, then TV screens on equipment, the first internet connected equipment, the first cloud platform and the first equipment to feature live and on-demand video workouts via its equipment and app.

Explaining the Technogym Ecosystem, Alessandri, Technogym’s founder and Chief Executive, advised that it “allows end-users to live a frictionless experience fully personalised on their goals, passions and aspirations and operators to manage their business, improve the customer journey and its personalisation, while accelerating attraction, retention, and secondary spend.

“This allows end-users to live a frictionless experience fully personalised on their goals, passions and aspirations and operators to manage their business, improve the customer journey and its personalisation, while accelerating attraction, retention, and secondary spend.”

Technogym data reveals that the ecosystem works to improve members’ experiences increasing ROI through increased retention up 20%), upselling and secondary spend (up 100%). Moreover, the AI-based Technogym Ecosystem Coach adjusts training programs to enhance engagement and maximise results and supports marketing efforts through advanced profiling, allowing operators to run more successful loyalty campaigns.

Checkup - native to Technogym Ecosystem and launching at IHRSA 2024 - is the latest access point to the Technogym Ecosystem. Using its artificial intelligence, users can start their personalised, targeted training programs based on their individual physical and functional parameters, track their improvements along the way, and get adapted training protocols over time.

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