Latest News

Back to Latest News back

 

Survey suggests New Zealanders prefer walking to rugby

Survey suggests New Zealanders prefer walking to rugby
April 5, 2016

A new survey on New Zealanders’ interests shows that Kiwis are losing some interest in rugby union (and rugby league) while activities such as walking and running are growing in popularity.

Setting out to examine how Kiwis’ interest in various sports have changed since 2010, Nielsen’s Sports, Arts and Entertainment Report interviewed 12,000 people, asking “what sports and activities do you have an interest in?”

The responses showed New Zealanders’ interests have moved away from some traditional team and individual sports towards a personal focus on health and wellbeing.

Walking came out on top in the survey, recording an increase of 29% since 2010, with 44% of respondents preferring it.

Interest in rugby union had dropped by 17% to lie second with 34%, and interest in rugby league had fallen, down 22% to 21%.

Camping and trekking came in third, with interest increasing by 13% while cycling, going to the gym and running have all seen growth in interest.

New Zealanders' interest in sport and active recreation.

Among team sports, football recorded the largest growth, with 18% growth in the last five years while interest in motor racing and netball also declined and now are no longer ranked in the top 10.  

Commenting on the findings, Nielsen Director Amanda Wisniewski asked “does this mean New Zealanders love affair with major sports is over?

“No, it’s a reflection of changes in personal priorities, and that supporters crossover their interests into many sports.”

A related study from Nielsen company on the ‘Star Power’ of leading sporting personalities named retired All Black Richie McCaw as New Zealand's most popular athlete, followed by shot put superstar Valerie Adams, world number one golfer Lydia Ko, another All Black legend Dan Carter and retired international cricketer Brendon McCullum.

This separate poll asked 2,500 respondents to name three male and three female sports people. The results were "extrapolated out" using population figures, with McCaw receiving nearly 1.7 million "unprompted mentions".

Nielsen also reported that 39% of Kiwis use newspapers to get their sports information, under one third use Facebook and about a quarter listen to the radio.

TV was the key driver of sporting engagement, with two in five keeping up to date that way. Seven out of the top 10 sports website experienced growth since February last year.

Wisniewski added that "options to 'watch the game' have never been greater and online engagement is skyrocketing”, adding that “seven out of 10 sports fans use a smartphone and one in three own a tablet.”

Nielsen New Zealand have previously worked with Les Mills on a fitness related research.

Click here for more information on the Nielsen New Zealand website.

Lower image shows Dan Carter and Richie McCaw.

15th March 2016 - NZ FITNESS EXPO LOOKS TO BUILD ON RECORD ATTENDANCE OF 2015

7th March 2016 - CHRISTCHURCH ADVOCATE TO CHAMPION THE VALUE OF OUTDOOR RECREATION

19th February 2016 - HALBERG AWARDS HONOUR SPORTING AND SPORT LEADERSHIP ACHIEVEMENTS

5th February 2016 - SPORT NZ RINGS CHANGES TO ENSURE KIWIS STAY IN SPORT AND ACTIVE RECREATION

23rd August 2014 - TRADITIONAL FITNESS OPERATORS MISSING OUT ON MILLENNIAL MARKET

16th March 2014 - FITNESS: THE WORLD’S BIGGEST SPORT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

N/A 5dd5ee4eea8b6

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

N/A 5dd5ee4e68b6a

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

N/A 5dd5ee6a89532

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

N/A 5dd5ee3b625c9

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

N/A 5dd5ee3f38ee6

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 
 

N/A 5dd5ee39c8a16

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

N/A 5dd5ee6d83faa

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business