Latest News

Back to Latest News back

 

Sunshine Coast’s Big Pineapple boosts agritourism credentials

Sunshine Coast’s Big Pineapple boosts agritourism credentials
August 13, 2018

Popular Sunshine Coast tourism landmark and home of the famed pineapple parfait, the Big Pineapple, has received a major boost with the announcement it will be the site of the national headquarters for leading organic coconut yoghurt producer COYO.

The relocation will see Sunshine Coast-based COYO occupy the refurbished, former Macadamia Nut Factory as part of the Big Pineapple Renewal Project - designed to re-establish the precinct as one of Queensland’s most innovative agritourism precincts.

Opened in the 1970s, in its heyday, the Big Pineapple attracted over one million visitors annually, including Prince Charles and Princess Diana, but was temporarily closed in 2010.

However, with new ownership and the approval of the Big Pineapple Master Plan, a major push is on to regenerate the 162 hectare site as a showcase for Sunshine Coast produce, complemented by camping and glamping-style accommodation, family recreational activities, food outlets, and events spaces.

Big Pineapple Renewal Project Director, Jim Costello, said the relocation and expansion of COYO’s production at the Big Pineapple was another exciting chapter in the renewal of the Sunshine Coast’s most famous icon.

Costello advised “the announcement of COYO’s new tenancy follows recent confirmation of the Treetop Challenge adventure course at the Big Pineapple, which will shortly be under construction, and comes on the back of The Big Pineapple Music Festival being named Queensland’s best music festival.

“We also see the site as a hub and destination for micro-breweries and distilleries, and becoming a major production centre, with added food tourism and education opportunities.

“In the months ahead, visitors will be able to drop into the Wildlife Zoo after they progress through the many experiences of the TreeTop Challenge, and then take in a concert in the evening, after a selfie with the Big Pineapple.

“The return of the Big Pineapple is a major undertaking, and we will keep chipping away, adding new attractions and employment generating tenancies, just like COYO, to deliver our master plan vision over the months and years ahead.”

The well-known ‘Big Thing’ is located prominently on the Nambour Connection Road in Woombye, on the road between the coast and Nambour.

Originally developed in 1971, the attraction was created the Sunshine Plantation as a new concept in agritourism, using the region’s rich agricultural heritage to attract tourists.

The pineapple farm became an agritourism showcase featuring over 40 varieties of fruits, nuts, spices and sugar cane, complemented by restaurants, shop, market, plantation rail tour, and children’s activities.

Since reopening, the Big Pineapple’s facilities have been used for large-scale concerts while with the Big Pineapple master plan approved in 2017, the attraction has set out to re-establish itself as a food manufacturing hub and food tourism precinct with events space, educational facilities, eco-tourism activities, and eco-style accommodation to enhance its natural assets and tourism experience.

Related Articles

15th October 2017 - Uncertain future for Australia’s ageing ‘big things’

1st February 2017 - Owners look to revamp Nambour’s Big Pineapple

16th August 2015 - Australia urged to embrace its iconic ‘big things’

22nd June 2015 - Big Pineapple Music Festival co-exists with Queensland Zoo animals

13th May 2014 - RSPCA launches investigation into Big Pineapple Music Festival’s impact on Queensland Zoo

17th July 2012 - Survey reveals Australia’s favourite ‘big things’

19th October 2011 - Future looks sweet for Nambour’s The Big Pineapple

27th August 2011 - Big Pineapple sold to buyers with ‘a vision to restore and grow’

19th October 2010 - Car collection to boost Nambour’s Big Pineapple

15th July 2009 - Celebrating Big Things

24th March 2009 - Big Pineapple owners to fight heritage listing


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 

Aflex Technology

Aflex Technology are the experts in all things inflatable. They are industry leaders offering the widest range of pool, lake and beach inflatables on the market. All products…

read more

Aquatics / Play / Waterparks

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business