Latest News

Back to Latest News back

 

Suncorp Stadium technology upgrades could cost a mere $15 million

Suncorp Stadium technology upgrades could cost a mere $15 million
September 17, 2015

Plans to install state-of-the-art fan engagement technology at Brisbane’s Suncorp Stadium, including free Wi-Fi, internet protocol TV and two larger video boards, have reportedly been budgeted to cost no more than $15 million.

However, according to a report in Brisbane newspaper The Courier-Mail, the Queensland Government, through its Stadiums Queensland agency, is looking to Stadium hirers to meet the technology installations. Having spent $55 million on improving Suncorp Stadium over  the past decade, Stadiums Queensland is reportedly currently allocating $9.7 million for capital improvements at the venue, part of which would fund renovations of corporate areas in the 21-year-old western stand.

However, with venues around Australia upgrading communication and fan engagement technology, QRL Chairman Peter Betros said the bill for the technology was “not that expensive and absolutely essential" to attract more  major events to Suncorp Stadium.

With the Australian Rugby League Commission set to invite competitive bid for one of the three State of Origin games from 2018 onwards, Betros is keen that this third game is hosted in Brisbane, rather than Melbourne, Perth or other locations.

While Brisbane and Sydney are certain to host at least one Origin match a year from 2018, Brisbane securing a second Origin game is seen as being a boost to the city.

The Courier-Mail also highlighted that Suncorp Stadium is a more lucrative place to host major events than Sydney’s 82,000-seat ANZ Stadium, despite having almost 30,000 fewer seats.

Hirers gain vastly more income from the sale of suites and corporate boxes at Suncorp Stadium than they do at ANZ Stadium.

Betros claimed “the returns from Origin are better at Suncorp than at ANZ Stadium.

“It’s from access to the corporate areas and what you can get for the seats.

“A lot of the tickets at ANZ Stadium are cheaper seats because they are further away from the field."

Suncorp Stadium’s relatively high yield for major events hirers is a plus for Queensland in these talks.

Queensland Sports Minister Bill Byrne said Stadiums Queensland had worked for some time to increase telecommunications network capacity at Suncorp Stadium and is willing to discuss options with hirers who wish to provide specific services.

Minister Byrne stated “demand from potential hirers shows no sign of diminishing.”

Suncorp Stadium General Manager Alan Graham said venue hirers wanted Wi-Fi in order to  engage fans on their smart phones and mobile devices, providing promotional and upgrade offers when they attend games.

Graham stated “it’s about the integration of the connectivity with your digital enhancements.

“It’s not just about Wi-Fi. It’s about having an integrated solution at the stadium with television screens, LED screens, ribbon signage, all controlled so the hirers can engage with the fans and they can interact because they are connected."

Images: Suncorp Stadium (top) and fans' smartphone engagement at the Allianz Stadium in Sydney (below).

26th August 2015 - AEG OGDEN SECURES SUNCORP STADIUM MANAGEMENT RIGHTS UNTIL 2020

8th July 2015 - QUEENSLAND RUGBY LEAGUE PLANS ENHANCED MAROONS FAN EXPERIENCE

6th July 2015 - FIRST WOMAN CHAIR FOR STADIUMS QUEENSLAND BOARD

29th June 2015 - SUNCORP STADIUM TO HOST MORE EVENTS AND CONCERTS

18th February 2015 - MASSIVE SMARTPHONE ENGAGEMENT BY RUGBY FANS

11th February 2015 - HOW HIGH DENSITY WI-FI IS MAKING SPORTS FANS WINNERS

14th July 2011 - CISCO UNVEILS WI-FI SOLUTION FOR SPORTS AND ENTERTAINMENT VENUES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business