Latest News

Back to Latest News back

 

Study to investigate fans’ real stadium experiences

Study to investigate fans’ real stadium experiences
October 11, 2017

With ‘fan engagement’ being a major buzzword in sport and venue marketing in recent years, the reality in many Australian sports this year, particularly in rugby league and rugby union, has been fans staying away for live fixtures.

This was highlighted when broadcasters were caught using old vision of NRL crowds in order to make attendances look bigger. The phenomena was also seen in the lead-up to the NRL Grand Final when organisers were accused of inflating crowd numbers and giving away free tickets.

Dr Keith Parry from Western Sydney University’s School of Business says it’s no wonder that some Australian sports teams are struggling to fill stadiums.

Dr Parry explains “in many of the big stadiums, the food can be expensive and poor quality; the cost of buying a ticket can be exorbitant; and with crowd congestion and traffic chaos, travel to and from the venue can also be difficult.”

Dr Parry says today’s fans can watch sporting matches at any time of the day or night on television, and stream sport endlessly on their mobile devices, highlighting “given the negative aspects of attending live matches and the unprecedented access to sport at home - it’s no wonder so many people are choosing to trade the crowds for the couch.”

In an attempt to better understand the preferences of stadium-attending Australian sports fans, Dr Parry is is conducting new research with the help of fan engagement consultant and independent researcher, Blair Hughes.

Sporting fans are invited to participate in the Western Sydney University study, to share their own experiences in relation to buying tickets and travelling to the major venues.

Dr Parry adds “the experience of attending a live sporting event can begin long before a person reaches the venue. It starts with the decision to attend and includes purchasing a ticket, getting to and from the venue, and getting home again – long after the final whistle has sounded.”

Participation in this study will involve taking part in short, anonymous online survey.

At the end of the survey, participants will be invited to participate in a follow-up interview and/or focus group.

Click here to take part in the survey.

For more information, contact Dr Keith Parry on 02 4620 3223, E: k.parry@westernsydney.edu.au

7th September 2017 - AFL BREAKS HOME-AND-AWAY SEASON ATTENDANCE RECORD 

20th August 2017 - BROADCASTERS FAKE NRL LIVE ATMOSPHERE WITH HISTORIC CROWD FOOTAGE

11th May 2017 - HOW DOES AUSTRALIA COMPARE TO GLOBAL VENUE BENCHMARKS?

23rd March 2017 - MASSIVE DECLINE IN AUSTRALIANS’ PARTICIPATION IN RUGBY, SQUASH AND TENPIN BOWLING 

8th December 2016 - LANDMARK STUDY FINDS SPORT STRUGGLING TO KEEP YOUTH ENGAGED 

31st May 2016 - FUTURE OF GOLF PARTICIPATION BASED ON FAN ENGAGEMENT

18th February 2015 - MASSIVE SMARTPHONE ENGAGEMENT BY RUGBY FANS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Aussie Strength

Commercial gym equipment supplier Aussie Strength was wound up at the end of 2022.    .aussie p { padding:20px; }

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business