Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Future of golf participation based on fan engagement
The changing needs of golfers and functions of the courses and facilities they use will be a hot topic at the upcoming Golf Business Forum.
Andrew Davies, course owner and one of the speakers at the groundbreaking forum to be held in Melbourne on 25th and 26th July, said the need to engage “fans” was paramount in developing the next generation of golfers.
Speaking on the Sportsgeek podcast of fellow forum presenter Sean Callanan, Davies said the days of waiting for the next wave of champion-inspired interest, such as Greg Norman three decades ago, were over despite huge interest in the global game.
Davies, a co-founder of forum developer Well Played consultancy, explained “there’s a real passion for it, but that doesn’t necessarily translate in the same way it used to into people dusting off the clubs.
“What’s of interest to us is how people are participating now and the new formats of golf that are driving people to pick up a golf club.
“It means … if I’m a traditional golf course, how can I offer a way for people to engage with my facility and business that isn’t necessarily just 18 holes of golf?
“The first wave of change was the introduction of high-quality public golf experiences. What’s needing to happen at a greater rate is these facilities need to start engaging with the fans and that’s where the golf industry has been a bit slow to adapt.
“It needs to be … `Why are you engaging?’ and when you do engage, bring down a group of mates make a day of it and here’s the additional things we can do to make this day fantastic and memorable.
“And after that day we want to engage with you, online in particular, to share the word about what a great day out you had.
“That’s fan engagement … and I use that word `fan’ deliberately, because people tend to be fans of golf courses … sometimes it’s whether you had a good score, but often to do with if you had a great day or were on a great course.
“We as an industry need to do a lot better, look to the leadership of the pro sports, particularly some of this stuff in the (United States).”
Guy Chapple, Davies’ partner at WellPlayed, said many of the key players in the Australian golf industry had never had the chance to share information, ideas and opportunities in the same venue.
Chapple added “what we hope is that by coming together, these owners and operators will be able to help drive the industry’s direction and share their success through collaboration.
“In our roles, we’ve travelled around the country to a whole range of different types of facilities and the common theme we’ve taken away is that they’d love to have someone hear their voice and for them to be more actively involved in the industry and its future direction.
“We think the forum is the start of that opportunity.”
Chapple said a range of speakers, panel discussions and exhibits would provide information that was relevant to running and developing public access facilities.
He added “the forum’s premise is for attendees to connect with others in similar positions, the industry as a whole and suppliers who have services or products to enhance golf facility performance and development.
“A networking function will bring together delegates, industry leaders and sponsors to foster the connections that ensure engagement continues well beyond the event.”
The two-day event at the Melbourne Park Function Centre will also examine case studies of successful operations including Moore Park Golf in Sydney, Melbourne’s Yarra Bend Golf and Perth’s Wembley Park Golf Complex.
Click here to visit the Sportsgeek website,
Click here to view event details in the Australasian Leisure Management industry Calendar.
Top image: Driving range at Moore Park Golf in Sydney (image courtesy Moore Park Golf/Centennial Parklands.
8th May 2016 - DELEGATE REGISTRATIONS OPEN FOR GOLF BUSINESS FORUM 2016
28th August 2015 - ARDENT LEISURE LOOKS TO A DIGITAL FUTURE
8th August 2015 - GOLF BODIES REPORT RISE IN AUSTRALIAN PARTICIPATION
18th February 2015 - MASSIVE SMARTPHONE ENGAGEMENT BY RUGBY FANS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!