METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Future of golf participation based on fan engagement
The changing needs of golfers and functions of the courses and facilities they use will be a hot topic at the upcoming Golf Business Forum.
Andrew Davies, course owner and one of the speakers at the groundbreaking forum to be held in Melbourne on 25th and 26th July, said the need to engage “fans” was paramount in developing the next generation of golfers.
Speaking on the Sportsgeek podcast of fellow forum presenter Sean Callanan, Davies said the days of waiting for the next wave of champion-inspired interest, such as Greg Norman three decades ago, were over despite huge interest in the global game.
Davies, a co-founder of forum developer Well Played consultancy, explained “there’s a real passion for it, but that doesn’t necessarily translate in the same way it used to into people dusting off the clubs.
“What’s of interest to us is how people are participating now and the new formats of golf that are driving people to pick up a golf club.
“It means … if I’m a traditional golf course, how can I offer a way for people to engage with my facility and business that isn’t necessarily just 18 holes of golf?
“The first wave of change was the introduction of high-quality public golf experiences. What’s needing to happen at a greater rate is these facilities need to start engaging with the fans and that’s where the golf industry has been a bit slow to adapt.
“It needs to be … `Why are you engaging?’ and when you do engage, bring down a group of mates make a day of it and here’s the additional things we can do to make this day fantastic and memorable.
“And after that day we want to engage with you, online in particular, to share the word about what a great day out you had.
“That’s fan engagement … and I use that word `fan’ deliberately, because people tend to be fans of golf courses … sometimes it’s whether you had a good score, but often to do with if you had a great day or were on a great course.
“We as an industry need to do a lot better, look to the leadership of the pro sports, particularly some of this stuff in the (United States).”
Guy Chapple, Davies’ partner at WellPlayed, said many of the key players in the Australian golf industry had never had the chance to share information, ideas and opportunities in the same venue.
Chapple added “what we hope is that by coming together, these owners and operators will be able to help drive the industry’s direction and share their success through collaboration.
“In our roles, we’ve travelled around the country to a whole range of different types of facilities and the common theme we’ve taken away is that they’d love to have someone hear their voice and for them to be more actively involved in the industry and its future direction.
“We think the forum is the start of that opportunity.”
Chapple said a range of speakers, panel discussions and exhibits would provide information that was relevant to running and developing public access facilities.
He added “the forum’s premise is for attendees to connect with others in similar positions, the industry as a whole and suppliers who have services or products to enhance golf facility performance and development.
“A networking function will bring together delegates, industry leaders and sponsors to foster the connections that ensure engagement continues well beyond the event.”
The two-day event at the Melbourne Park Function Centre will also examine case studies of successful operations including Moore Park Golf in Sydney, Melbourne’s Yarra Bend Golf and Perth’s Wembley Park Golf Complex.
Click here to visit the Sportsgeek website,
Click here to view event details in the Australasian Leisure Management industry Calendar.
Top image: Driving range at Moore Park Golf in Sydney (image courtesy Moore Park Golf/Centennial Parklands.
8th May 2016 - DELEGATE REGISTRATIONS OPEN FOR GOLF BUSINESS FORUM 2016
28th August 2015 - ARDENT LEISURE LOOKS TO A DIGITAL FUTURE
8th August 2015 - GOLF BODIES REPORT RISE IN AUSTRALIAN PARTICIPATION
18th February 2015 - MASSIVE SMARTPHONE ENGAGEMENT BY RUGBY FANS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of treadmills,…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!