AusLeisure

Xponential Fitness owned StretchLab franchise - one of the newest wellness concepts to open in Australia - has joined AUSactive as a group business member to help elevate their presence and aid their expansion across the country.

With a focus solely on stretches, StretchLab is not your regular high-intensity fitness studio but rather a boutique studio offering customised assisted-stretch sessions in groups or one-on-one.

StetchLab Brand Manager, Scott Suckling, said the brand might be new to the Australian market but is backed by an impressive and successful network of 500 studios across North America.

Suckling advised “StretchLab is the first concept of its kind in the Australian market, but the brand has proven success with a mature product having been supported and successful in the North America with more than 500 studios.

“StretchLab is owned by Xponential so we are also part of the world’s largest boutique fitness brand, which gives our network and our franchisees access to a wide range of experts, innovations and global insights.”

Joining AUSactive is part of the brand’s strategy to increase brand awareness and help franchisees succeed as it expands across Australia.

Suckling added “affiliation with a large well-respected group like AUSactive is about strengthening our position in the industry as a relative newcomer. For our existing and new franchisees, access to the suite of services AUSactive offers is important as it will help support their growing business and give added peace of mind to their clients.

“Working together will help strengthen our brand and empower our franchisees to succeed.

“AUSactive provides valuable services, education, and advocacy for our industry and businesses. By partnering with AUSactive, StretchLab aims to benefit from their expertise in driving the development of best practices and industry standards, which is important for us being a new concept and brand in Australia.”

With a network of 18 franchisees, StretchLab is set to have 25 studios across Australia by the end of the year and is focused on expanding on the east coast within the next three years.

Suckling advised “within the next three years, we would love to have 50+ studios open and successful operating. Growing our network into Victoria and Queensland will be key to this plus key regional markets.

“We opened our first studio in Claremont, Western Australia in September 2021 and we have steadily grown since then. There is strong interest from businesses owners in the StretchLab concept and this is growing as more people experience the benefits of improved mobility that comes with proper stretching.”

AUSactive Chief Executive Barrie Elvish said he was thrilled to welcome StretchLab and its franchisees as business members and noted “by joining AUSactive, StretchLab and their franchisees are demonstrating their commitment to delivering service excellence within our industry. As a new concept in the Australian market, they also understand the importance of being part of an industry association that is not only focused on supporting businesses to succeed but advocating for more people to be more active more often.

“AUSactive is focused on raising the standards across the industry and the support we have received from new and existing business members is fantastic. Industry recognised businesses and facilities put safety and service excellence first and this gives greater confidence to their members who are choosing a studio environment to get more active.”

More information on StretchLab

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