AusLeisure

Star Trac, exclusively distributed by Blue Fitness across Australia and New Zealand, has been named as an approved vendor for all InterContinental Hotel Group (IHG) brands, and the official brand standard for strength equipment for the new wellness-focused EVEN Hotel properties, further strengthening Star Trac's presence in the global hospitality market.

The agreement includes all 11 IHG brands, spanning nearly 100 countries and territories worldwide, and allows each property to select from the full line of high quality and feature-rich Star Trac fitness products.

Welcoming the development, Star Trac Global Hospitality Director Jeff Josephson explained "we are pleased to be working with InterContinental Hotel Group worldwide to bring travellers comprehensive options for fitness and wellness when they are away from home.

"At Star Trac, our focus on creating high quality, user-focused cardio and strength equipment at every price point is parallel with IHG's emphasis on offering high quality and user-focused hospitality options for every budget. The synergy of our business focus makes this relationship a natural fit."

The newly-launched IHG brand of EVEN Hotel properties, the 'first wellness hotel brand', has selected Star Trac's HumanSport® circuit of functional training equipment as the official strength product for user-defined movement for their properties, allowing guests to strength train the way that they want with natural body movements.

All 11 IHG brand properties, including InterContinental, Holiday Inn, and Crowne Plaza, can select from any Star Trac user-focused fitness products like the stylish and high tech E Series cardio of treadmills, bikes, ellipticals, steppers, TreadClimber® by Star Trac, and StepMill with embedded touch screens for ease of use and limitless entertainment to motivate users to achieve fitness goals; the S Series cardio that offers a sleek look with the features and durability guests need to maintain their fitness routines on the road; and strength products like the Instinct® dual station selectorised circuit or the full line of attractive yet sturdy Inspiration Strength® selectorised equipment. IHG properties will also have access to Star Trac's full line of Spinning® bikes, benches, racks, weights, and plates to help round out their fitness rooms to the benefit of their guests' overall wellness.

The agreement is effective immediately with guests able to workout on Star Trac equipment during their next stay with an InterContinental Hotel Group property as of early 2014.

For more information about the Star Trac range of Strength and Cardio and other products in the Blue Fitness portfolio contact info@bluefitness.com.au, www.bluefitness.com.au

10th May 2012 - FORMER INTERCONTINENTAL HOTELS GROUP CHIEF EXECUTIVE TO LEAD FITNESS FIRST

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.