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XV Capital and Stadia Ventures have announced the formalisation of a partnership to offer ‘Innovation as a Service’ to Australian and New Zealand sports organisations and live events.

Recognising innovation as a pivotal opportunity for sport and venues, the collaboration aims to better serve athletes from the grassroots to elite, members, audiences, fans, administrators and commercial partners.

With Stadia Ventures bringing its wealth of experience in advising global sports entities, the collaboration with XV Capital will see it extend this expertise to Australia and New Zealand in support sports organisations in regions where resources are limited, ensuring they can effectively consider, plan and execute sustainable and effective long-term strategies.

In a statement on the partnership, Stadia Ventures advised that the partnership “is about making innovation relevant, sustainable, and impactful.”

The statement added “while the USA and Europe have made significant strides in sports innovation, with organizations like the NBA, NFL, MLS, MLB, and NHL boasting established capabilities, Stadia brings its wealth of experience in advising global sports entities.

“Our joint strategy, underpinned by the alignment of ‘problem-solution-fit’, relevancy and commercialisation, ensures that solutions are not only effective but sustainable and deeply integrated into the fabric of each organisation's innovation strategy.

“This unique positioning allows us to facilitate partnerships that lead to groundbreaking advancements in areas such as participation, high performance, fan experience and engagement, operational efficiencies and revenue generation.”

The partnership was launched during last week’s SportNXT conference in Melbourne.

Image: The launch of the XV-Stadia IaaS service at last week’s SportNXT conference with Stadia Ventures Managing Partners Alex Chalmers and Art Chou along with XV Capital’s James Godfrey, Stirling Mortlock AM, Rob Smith and Marnie McLaren.

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