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SPASA announces acquisition and rebranding of Pool and Spa Expo

SPASA announces acquisition and rebranding of Pool and Spa Expo
August 25, 2021

The Swimming Pool and Spa Association of Australia (SPASA) has today announced the purchase and rebranding of the Pool Spa and Outdoor Living Expo (Qld) from Australasian Exhibitions & Events Pty Limited (AEE).

The addition of the Brisbane-based Pool Spa and Outdoor Living Expo to the national suite of consumer-focused exhibitions owned by SPASA - including Adelaide, Auckland, Melbourne and Sydney - marks the industry body’s fourth acquisition in five years,

Commenting on the acquisition, SPASA Chief Executive, Lindsay McGrath stated “this expanded footprint allows us to improve the scale and efficiency of our yearly media investment and expand our reach to more households.

“Our exhibitors and consumer attendees will receive a more coherent and positive experience across our events.

McGrath went on to advise that the management of the Brisbane Expo will continue under Noel Gray and AEE for consistency in the support to the exhibitors, noting “our working relationship with SPASA has been excellent for many years and we see the purchase as a logical step for the industry and will help to further develop the show.

“I would like to thank the board, Lindsay and team for making Vee and I feel welcome and part of the SPASA family.”

The purchase allows for a further announcement of the rebranding of the SPASA suite of consumer expos, from the stand alone ‘Pool, Spa and Outdoor Living Expo’ to being part of a united marketing approach targeting a wider range of consumers.

The ‘Pool & Spa’ brand captures under one roof the Choosing Your Pool & Spa magazine featuring the yearly Awards of Excellence and the Pool & Spa Enhancing Outdoor Living magazine, a new consumer friendly website and expanded social media presence; all promoting the pool and spa lifestyle.

SPASA Chairman Stefan Ossenberg added “this purchase was the next strategic step in expanding SPASA’s service capabilities.

“This is an execution of our published strategy to promote and grow the pool and spa industry. Previous successful mergers and acquisitions such as the SPLASH! magazine and trade expo, PASCAA and Pool +Spa Review have lead to this point where the association can better impact the public and community at large.

"SPASA’s value to members and the wider industry has grown double digits each of the last five years with Lindsay at the helm. SPASA is focused on our purpose delivering a better and happier and healthier community through the 2025 industry growth project. The SPASA staff have shown dedication to continual improvement, enhanced technology capabilities and commitment to leadership and we are excited to see this transformational change take place.”

The Swimming Pool & Spa Association of Australia Ltd and the Pool and Spa Association Ltd New Zealand (SPASA) is the largest peak swimming pool and spa industry body in the southern hemisphere.

SPASA is dedicated to the improvement of the health and happiness of the community through the promotion and growth of the pool, spa and outdoor living industries.

Click here for more information.

Images: Pool Spa and Outdoor Living Expo (top) and SPASA Chief Executive, Lindsay McGrath during a recent visit to AIS Water's new third manufacturing facility in Brisbane (below).

Related Articles

20th July 2021 - SPASA advises of postponement of SPLASH! Expo to 2022

8th June 2021 - Hydrilla achieves outstanding results at South Australian SPASA Awards of Excellence

31st May 2021 - ASSA and SPASA announce working partnership

4th August 2018 - Australian Swim Schools Association leads aquatics industry through SPLASH! Week

30th August 2018 - Defender Filters the first product to achieve SPASA Climate Care Certification

28th May 2018 - SPASA Australia to host Women in Leadership Seminar

10th May 2018 - SPLASH! Pool and Spa Trade Show returns in August

24th October 2017 - Sunbather Downunder Pool Cover System named SPASA Product of the Year

24th August 2017 - SPASA Australia acquires SPLASH! magazine and expo

27th August 2016 - SPASA announces 2016 Awards of Excellence winners

15th July 2015 - Aqua Technics and Spa Industries named SPASA Australia Convention Welcome Reception sponsors

13th March 2015 - Reunited SPASA Australia launches industry expo and awards

13th March 2014 - Australasia’s largest pool and spa trade show returns to the Gold Coast

9th July 2013 - New directors bring diverse experience to SPASA Board

28th June 2013 - SPASA participates in National Skills Week

30th May 2013 - Swimming Pool and Spa Alliance to host new SPASA Convention

12th August 2011 - New industry body for domestic and residential pool and spa builders

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