AusLeisure

Tourism Research Australia has released a new online social media toolkit that aims to help event managers understand in eight easy steps how best to use social media to promote their regional events.

The toolkit has been developed as a result of a major study, Events: Drivers of Regional Tourism, co-funded by Tourism Research Australia, South Australian Tourism Commission and Tourism Victoria into the influence of events on regional tourism.

Australia’s most successful and growing regional events are using social media platforms to create strong event attendance and reputation. By connecting their events to communities of interest, they create networks of advocates and take the pressure off marketing budgets.

The study found that nearly 80% of people who attended a regional event in Australia used social media, and nearly one-third (30%) of them used social media to engage with the event before, during and after.

Through the Destination Visitor Survey program, Tourism Research Australia together with the South Australian Tourism Commission and Tourism Victoria, contracted iSpy Research to produce the toolkit, Get social and improve your event! The toolkit was developed to give event organisers and marketers real, hands on, ‘how to’ lessons to help make the most of every marketing dollar spent promoting their event.

Click here to access the Get social and improve your event! toolkit.

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