AusLeisure

SeatGeek has unveiled its new SeatGeek Enterprise platform, which combines its collection of primary ticketing services into a single brand.

Comprised of SeatGeek’s front-end consumer experience alongside SRO, the company’s backend primary ticketing software that it acquired through its purchase of TopTix, SeatGeek Enterprise serves as the ticketing platform for more than 500 organisations on four continents, including English Premier League and US Major League Soccer clubs, as well as London West End theatres.

A statement explains that the mobile-focused ticket marketplace “further cements the company’s position as a disruptor in the live events industry”.

It is also expected to “propel SeatGeek’s vision of an open ticketing world, in which venues and rightsholders enjoy unprecedented flexibility, transparency and monetisation potential”.

SeatGeek Chief Executive and co-founder Jack Groetzinger added “we believe that great technology empowers organisations and delights users.

“This is a pivotal moment for SeatGeek as a company and for the live events industry as a whole.”

The launch comes around six months after SeatGeek spent US$56 million on the acquisition of Israeli ticket technology firm TopTix.

At the time, SeatGeek said the addition of TopTix would allow it to “deliver the most powerful ticketing platform in the industry”.

SeatGeek has also launched a new feature that gives ticket buyers a 360-degree view of the stadium, giving a better sense of exactly what they’ll see from a given seat.

The new feature, called Pano, offers a full view of the empty venue, Street View-style, created using a spherical DSLR camera and a robotic tripod to take hundreds of photographs within a venue, which are then stitched together to create a 3D model of the venue. 

Click here to contact SeatGeek's Australian representative via their entry in the Australasian Leisure Management Supplier Directory. 

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