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ROLLER raises US$50 million in growth capital to power enhanced guest experience technology

ROLLER raises US$50 million in growth capital to power enhanced guest experience technology
November 10, 2023

Cloud-based attractions industry software solution ROLLER has announced their latest funding round of US$50 million led by global software investor, Insight Partners.

This latest funding round will provide additional resources and capacity to invest into Melbourne-based ROLLER’S platform and services, ultimately helping the company’s attraction business customers to grow through delivering exceptional guest experiences.

A software platform for attractions and entertainment venues, ROLLER has grown into a global business with over 1,500 locations across 30 countries using its service. Their innovative products include; ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, self-serve kiosks, cashless wallets and the guest experience score.

The business has also achieved more than five times revenue growth over the last three years.

Commenting on the investment, Luke Finn, ROLLER’s co-founder and Chief Executive advised “we are thrilled to partner with the team at Insight Partners and welcome Rachel Geller to ROLLER’s Board.

“This is an incredible moment for the business, our phenomenal team and our amazing customers around the world. Whilst we have come so far, over more than a decade since starting the business, this is only the beginning. We are more excited than ever to accelerate our investment in helping our customers to grow and deliver amazing experiences for their guests.”

Rachel Geller, Managing Director at Insight Partners added, “ROLLER has built an mpressive business that is positioned to become a global category leader. The company’s genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses.

"We are excited to be partnering with Luke, Mark and the ROLLER team as they grow and scale up.”

Mark Finn, ROLLER’s co-founder and Chief Financial Officer, went on to say “from day one, we have been focused on delivering solutions that have a real impact on our customers' businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint. Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey.”

Noting the involvement of earlier investors and advisors on the transaction, Luke and Mark Finn added that they wished to “thank Acadian Software who continue to be key partners for us, as well as RBC Capital Markets and SBA Law.”

The close of the round is subject to approval by Australia’s Foreign Investment Review Board.

Click here to contact Roller Software via their entry in the Australasian Leisure Management Supplier Directory.

Image: Mark and Luke Finn.

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21st August 2023 - Roller to highlight role of technology innovation in driving attractions industry experiences

25th June 2023 - Operators in attractions, hospitality and tourism sectors provided with free sustainability scorecards

20th June 2023 - Roller software appoints USA-based Chief Operating Officer

20th April 2023 - IAAPA positive about state of the global attractions industry

12th December 2022 - Roller software completes $28 million funding round

18th October 2022 - Global attractions attendance report reveals 2021 as a year of recovery

12th August 2022 - Australia’s mainstream media acknowledges attractions industry insurance crisis

16th July 2022 - ROLLER passes 10 years of operations with staffing milestone

27th June 2022 - ROLLER announces acquisition of point-of-sale experts Active8 Software

6th December 2021 - Guest experience platform ROLLER partners with payments solution business Adyen

3rd November 2021 - Roller announces integration with Groupon to help clients drive customer demand

26th August 2020 - ROLLER shares attractions industry’s approach to adapting to COVID-19 rules

12th April 2019 - Roller Software resource flags benefits of ‘all-in-one’ software

6th August 2018 - ROLLER raises investment funds to accelerate global growth

3rd August 2017 - ROLLER backs UK as key growth hub for amusement and leisure

14th March 2016 - Australia’s Roller Software delivers ticketing and ecommerce solutions for global attractions


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