Clubware
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…
read moreAustralia’s largest sporting retailer, rebel, opened its new flagship store at Emporium Melbourne on 30th November with the store marking the brand’s largest health and wellbeing destination to date.
The flagship store has been designed to be a hyper-immersive sporting and fitness experience, boasting a rooftop NBA-sized ‘Stephen Curry Rooftop Court’ half-court where shoppers can shoot some hoops while taking in the Melbourne CBD landscape, a dedicated Yoga and Wellness zone and the ‘rebel FIT LAB’; with 3D scanning and pressure plate technology to help customers find their perfect fit.
The space also includes interactive digital games in a Football Zone, including AFL game ‘Take The Mark and soccer games ‘Top Bins’ and ‘Match the Footy.’
The entire store is enveloped in custom Brolga artwork – a nod to the character and connection of Melbourne's street art culture, and features a specially commissioned wall to ceiling mural by local Melbourne artist Rory Lynch-Wells - elevating the store far beyond the typical brick-and-mortar.
Situated on a 3,600-square-metre footprint, the store is located on Level 4 at Emporium Melbourne and stocks rebel’s largest range of products including its signature label Ell&Voo, among global sporting icons Nike, adidas, Under Armour and Asics. The store will provide an elevated experience for customers specifically across its Women’s Apparel, Footwear and Football Categories.
The flagship transforms the typical retail experience following the brand’s rcX (rebel Customer Experience) model, where shoppers can expect an ultra-immersive way to browse, shop and trial the latest sporting goods. It also features a dedicated ‘HER’ Zone; ‘THE FIT STUDIO’ designed in partnership with Nike, offering an elevated, private and highly curated space specifically designed for female shoppers to browse bras, tights and accessories, with customisable lighting in the change rooms to suit any usage scenario – be it a fitness studio, the gym or outdoor space.
rebel GM Portfolio Strategy, Ryan Pittaway shares “The rebel flagship at Emporium Melbourne represents a new era for rebel’s physical stores. It’s a hub where sporting enthusiasts can immerse themselves in the experience zones, play on the Stephen Curry Rooftop Court and browse the latest products from the world’s best sporting brands. It’s so much more than a retail destination, and we couldn’t be prouder to unveil it to the public and welcome eager fans in-store.”
Gordon White, Emporium Melbourne’s Centre Manager, hailed the precinct’s new rebel flagship as a game-changer for the CBD adding "This location isn't just a store; it's a dynamic and interactive experience. With this opening Emporium Melbourne continues to evolve into a destination where key retail moments redefine the shopping landscape, ensuring every visit leaves a lasting and premium impression."
To celebrate the opening, rebel is offering the first 85 customers in store an $85 gift voucher, as well as a range of Spend & Save offers exclusive to the Emporium Melbourne store. Punters can also meet and greet AFL, AFLW, NRL, Soccer and Basketball sporting talent in-store until Sunday 3rd December.
For more information on rebel, visit www.rebelsport.com.au/
Images. Credit: Nick Billings
4th October 2023 - rebel and adidas partner with Australian artist to support mind and body wellness
16th August 2023 - rebel’s sponsorship of the Matildas aims to celebrate athletes and inspire grassroot participation
13th April 2023 - City2Surf secures partnerships with adidas and rebel for next five years
20th January 2023 - Rebel Sport among Super Retail Group subsidiaries to be investigated by Fair Work Ombudsman
19th December 2022 - Rebel unveils its new fitness and wellbeing experience at Sydney’s Warringah Mall
30th October 2022 - rebel unveils new health and wellbeing experience at Chadstone Shopping Centre
14th October 2022 - Rebel announced as sponsor for NSW Champions of Sports Ceremony
4th October 2022 - Rebel and Lifeline launch campaign ahead of World Mental Health Day
4th July 2022 - rebel launches 11th customer experience store in Penrith and announces new partnership
29th March 2022 - Rebel to launch first South Australian experience concept store at Rundle Mall
4th November 2021 - rebel to launch second Queensland experience concept store at Garden City
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