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Precor identifies New Year trends for fitness operators

Precor identifies New Year trends for fitness operators
January 27, 2015

While common fitness classes like yoga, group cycle, and bootcamps are trusty standbys to nearly every gym out there, 2015 brings a whole new batch of fitness trends that fitness facility’s members are likely to want to try out.

Precor took a look at the American College of Sports Medicine (ACSM)’s Worldwide Survey of Fitness Trends for 2015 to compile this list of five trends managers and owners may want to consider incorporating into their gym. These trends will not only make a facility more engaging and exciting for current members; they should increase its appeal to potential new members.

Body Weight Training
Identified as number one trend of 2015 on the fitness trends list, body weight training has been gaining momentum fast. Requiring little or no equipment, this type of weight training is practical for both members and, with only a little space needed in your facility, is practical for the facility.

In addition, exercisers will benefit immensely from the work they put in doing this kind of exercise.

Precor suggest that to draw in an even larger audience, enhance the body weight training experience by providing simple tools like suspension trainers and BOSU® balls to target those who are interested in core training (number 15 on the fitness trends list).

High-Intensity Interval Training (HIIT)
This type of training involves short periods of high-intensity exercise, followed by small moments of rest. Taking second place in this year’s fitness trends, this type of workout is normally complete in under 30 minutes. This trend can be combined with body weight training, circuit training, or cardio, and can be done as a class or individually.

Group Personal Training
Normally, gym goers are drawn to the chance to work out with a small group of other exercisers, and a personal trainer. This year proves no different, as group personal training appears at number 10 in the ACSM’s survey.

Small-group personal training sessions are the perfect opportunity for your facility to share its experienced and certified trainers with clients who may not necessarily be able to afford private personal training sessions.

Workplace Health and Wellbeing
There is currently a growing trend in workplaces’ emphasis on their employees’ well-being. While some companies offer their employees fitness centres that are located on company grounds, others are too small for this to be a possibility.

Here existing operators can target small-to-medium-sized businesses interested in improving their employees’ workplace health by offering group packages or discounted memberships for their employees. 

If appropriate, operators can also promote personal training services and family/friend discounts.

Outdoor Activities
While outdoor activities like hiking, kayaking, and mountain biking, along with the growing popularity of adventure, multisport and obstacle races take place outside of the gym, facilities can play a role in helping competitors prepare for these sports and events.

Precor conclude “make 2015 a profitable year for your fitness facility by both offering these hot trends and others that will keep your members excited and engaged, and keeping your traditional fitness classes and staples that never get old. 
“By striking a balance between the two, your clients will have no reason to stray from your gym, and you’ll likely gain new members in the meantime!”

To read Precor's blog on 2015 Fitness Trends for Operators to Implement go to www.precor.com/en-au/blog

Click here to view the American College of Sports Medicine Worldwide Survey of Fitness Trends for 2015

Click here to access Precor Australia's contact details in the Australasian Leisure Management Supplier Directory.

21st January 2015 - STUDY FINDS DIRTY GYMS TURN AWAY MEMBERS

7th January 2015 - PRECOR ADVICE ON BUILDING COMMUNITY IN YOUR GYM


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