Latest News

Back to Latest News back

 

Parks Australia launches new destination branding for Uluru-Kata Tjuta National Park

Parks Australia launches new destination branding for Uluru-Kata Tjuta National Park
October 28, 2019

Following the cessation of visitors as being able to climb Uluru, Parks Australia, the federal government agency that manages the site has launched a new brand campaign to reflect the spectacular landscapes of Uluru Kata-Tjuta National Park and the culture of Anangu.

The campaign highlights the natural and cultural values of the dual World Heritage-listed national park and showcases the many ways visitors can experience this destination. At the heart of the brand are two major artworks created by 14 Anangu artists, through local art centres Walkatjara Arts and Maruku Arts.

The rich array of colours of the park’s landscape feature in both pieces. Symbols from the artwork represent animals, landmarks and cultural experiences.

Uluru-Kata Tjuta National Park is an awe-inspiring destination. Its human history and culture stretches back tens of thousands of years.

Anangu have lived here for more than 30,000 years and their laws (Tjukurpa) are imprinted in the natural environment.

The park inspires visitors to open their mind to the long-standing relationship between people and nature.

The new branding will continue to inspire visitors and encourage them to visit this remarkable living cultural landscape now and into the future.

Image courtesy of Parks australia

Related Articles

26th October 2019 - Uluru climb closes as hundreds scale sacred site on final day

19th July 2019 - Uluru blimp loss shows attractions operators need a ‘Plan B’

27th June 2019 - Rise in visitors to Uluru in advance of climbing ban

29th May 2019 - Climber suffers cardiac arrest on Uluru

21st June 2019 - Parks Australia’s management of Federal protected areas slammed in National Audit Office report

31st October 2017 - Parks Australia looks to appoint Kakadu Park Manager

22nd March 2016 - Parks Australia looks to develop ecotourism concepts on Christmas Island

2nd August 2018 - Uluru ‘big thing’ destroyed by fire

5th July 2018 - Japanese tourist dies during Uluru climb

1st November 2017 - Climbing Uluru to be banned from October 2019

9th July 2015 - Big ideas welcomed for Uluru tourism


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business