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NZSki season passes aimed at increasing snow sports participation

NZSki season passes aimed at increasing snow sports participation
December 23, 2015

Already looking forward to the 2016 snow season, NZSki has released earlybird season passes with prices as low as $299.

Aimed at growing participation in skiing and snowboarding in Queenstown and Canterbury, the release of the passes follows NZSki having undertaken an extensive review of its annual season pass offerings, shaving the cost of passes while also offering increased choice and extended benefits.

Widely-regarded for delivering a quality ski and snowboard experience for everyone from local schoolchildren to beginners, families and die-hard New Zealand and Australian snowsports fans, the passes are priced to also introduce new people to snow sports.

NZSki has invested heavily in its world-class facilities and its people at Coronet Peak, The Remarkables and Mt Hutt, most recently with its $45 million investment at The Remarkables in a new base building, Curvey Basin chairlift, extended car parking, new terrain and trails and road sealing.

Now it’s turned its focus to making skiing and snowboarding more affordable with an Earlybird 3 Peak Pass (Coronet Peak, The Remarkables and Mt Hutt) priced at just $599 and a Mt Hutt pass at a stunning $299 for adults.

The Earlybird 3 Peak Pass is $400 cheaper than last year’s equivalent pass, while still offering access to all three ski areas. The Mt Hutt pass represents a saving of $450 on the equivalent pass in 2015. Multi-day passes are also on offer for the Earlybird period at discounts of up to 30% on full season rates.

A four-day Learn To Ski package (lift, lesson and rental) has been introduced at just $499 for Queenstown and $299 for Mt Hutt with an optional $100 upgrade to a Season Pass once the programme has been completed. The programme has been developed to provide an affordable way in to skiing and riding for locals and visitors,

Australian skiers and snowboarders heading across the Tasman for a winter holiday at New Zealand’s top fields can also access the deals – helping drive business for the resort towns across the board.

NZSki Chairman Sir John Davies said that since acquiring The Remarkables, Coronet Peak at Mt Hutt ski areas about 12 years ago, the company’s long-term plan had been to offer the best possible ski product by investing heavily in comprehensive upgrades.

He explains “we hope the new prices will stimulate the local family market so we can share our great products with our local communities.”

Sir John said the recent development of The Remarkables had also increased capacity, adding “our new prices are also aimed at the Australian market where the New Zealand dollar remains relatively high.

“If we can stimulate this market too, it will benefit all of the wider Queenstown and Methven business communities.

“We’ve built all these fantastic facilities at our ski areas in Queenstown and Canterbury and we just want people to come up and enjoy them.”

NZSki Chief Executive Paul Anderson said the change to pass prices and a key Learn to Ski package aimed to attract newcomers to the sport and increase participation in skiing – most importantly making a season pass affordable for skiers who may have stopped due to cost constraints.

It also gives consumers greater choice on multi-day passes and learning to ski.

Anderson stated “we’re thrilled to be in a position to offer these fantastic season pass prices. We know there are lots of families who have moved to Queenstown over the past few years and we want to do everything we can to make sure they can experience what living here is all about.

“There are also many new residents of Christchurch who haven’t yet tried skiing or snowboarding.

“Of course this deal also makes skiing more affordable for our loyal locals who share our passion for the mountains and snowsports. We’re proud of the facilities we’ve invested in over the years, and want to make sure as many people as possible come up and enjoy what’s on offer.

“Our local school ski and snowboard programmes have been hugely successful in giving thousands of youngsters their first taste of snowsports with superb value passes that include lessons as part of their outdoor education programmes.

“With this year’s season pass pricing, we’re hoping to encourage the whole family to come up skiing with them at the weekend at The Remarkables and Mt Hutt, or enjoy a Friday or Saturday night at Coronet Peak.

“We live in these incredible regions with mountains on our doorstep so let’s get as many people as possible up on our slopes enjoying the snow, the rush of exhilaration as you swoop down a run or tackle an off-piste challenge, and the tired sense of satisfaction that comes at the end of a great day out.”

All passes can be bought online until 31st March 2016 at www.nzski.com

Images: The Remarkables new base building proved a hit with skiers and snowboarders in 2015 (top, courtesy Kyle Mulinder) and family fun for all at Canterbury’s Mt Hutt (below, courtesy Camilla Rutherford).

23rd November 2015 - MT HUTT NAMED NEW ZEALAND’S BEST SKI RESORT AT WORLD SKI AWARDS

21st September 2015 - MT HUTT EXTENDS ITS SKI SEASON

11th September 2015 - RECORD BREAKING SPRING SNOW AT CORONET PEAK

29th June 2015 - BLUEBIRD OPENING AT THE REMARKABLES CELEBRATES GREAT SNOW AND NEW BASE BUILDING

 

 


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