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Northern Territory releases 10-year Aboriginal Tourism Strategy

Northern Territory releases 10-year Aboriginal Tourism Strategy
November 19, 2019

The Northern Territory has today released a 10-year Aboriginal Tourism Strategy, backed by an initial $400,000 to specifically support Aboriginal-owned tourism businesses.

The Northern Territory Aboriginal Tourism Strategy 2020-2030 sets a vision for the Northern Territory to strengthen its position as the undeniable leader in Aboriginal cultural tourism.

Introducing the strategy, Northern Territory Minister for Tourism, Sport and Culture, Lauren Moss advised “we know that visitors from around the world want to experience and learn about the world’s oldest living culture and seek authentic experiences with Aboriginal people to connect with this country through cultural activities.

“This Strategy will help guide our efforts to grow our unique cultural tourism offerings and support economic development and jobs in regional and remote communities across the Territory.

“It is the result of extensive consultation with Aboriginal people and organisations and will contribute to our broader strategy targets of 3,900 new tourism jobs by 2030 and up to three million visitors a year.”

To support the release of the Strategy, the Northern Territory Government will roll out a range of dedicated activities including a grants program to support Aboriginal-owned tourism businesses with small infrastructure works, interpretation work and planning; mentoring and training; and improved measures and reporting tools to track the success of the Strategy.

Over the next ten years, the Strategy will guide the growth of Aboriginal tourism including economic development and employment opportunities for Aboriginal Territorians on their own country.

The Strategy’s key aims are to:

  • Enhance knowledge of the Northern Territory’s Aboriginal cultures throughout the tourism industry;
  • Leverage the Territory’s market position and monitor the sustainability of the Aboriginal tourism sector;
  • Lead the development of the sector in partnership with Aboriginal people and operators to deliver cultural and economic benefits for Aboriginal people;
  • Develop the skills and knowledge of Aboriginal people and tourism businesses in the sector;
  • Work with partners to develop appropriate infrastructure for visitors to regions; and
  •  Better plan, market and showcase the sector to drive future sustainable Aboriginal tourism growth.

Development of the Strategy was guided by the Aboriginal Tourism Advisory Council and is the result of extensive consultation with Aboriginal people and organisations, and the wider tourism industry.

Minister Moss notes added “we know that visitors from around the world want to experience and learn about the world’s oldest living culture, and seek authentic experiences with Aboriginal people to connect with this country through cultural activities.

“This Strategy will help guide our efforts to grow our unique cultural tourism offerings and support economic development and jobs in regional and remote communities across the Territory.

“It is the result of extensive consultation with Aboriginal people and organisations and will contribute to our broader strategy targets of 3,900 new tourism jobs by 2030 and up to three million visitors a year.”

Chair of the Aboriginal Tourism Advisory Council, Helen Martin stated that “Aboriginal enterprises within the tourism sector have been providing visitors with engaging and memorable experiences, making our Aboriginal cultures synonymous with the Northern Territory as a destination.

“The Northern Territory Aboriginal Tourism Strategy is a key deliverable of the Northern Territory Aboriginal Tourism Advisory Council (ATAC) 2018 Business Plan.

“I encourage all our stakeholders to take advantage of the many opportunities outlined in the strategy to contribute to the long term sustainability of Aboriginal tourism in the NT.”

Chief Executive Nitmiluk Tours and Jawoyn Association Board Member, Jane Runyu-Fordimail also advised that “Nitmiluk has been an Aboriginal Tourism operation for the past 30 years with the tenets of sharing our country and sharing our culture.

“This benefits Aboriginal people, not only by creating unique training and employment opportunities, but also through creating opportunities to celebrate and share culture with everyone from locals to international visitors.

“This benefits all Australians by showcasing a working model of reconciliation and partnership, where traditional owners and the NT government can demonstrate how to work respectfully with each other to build highly successful Aboriginal Tourism ventures.

“There is enormous potential to expand Aboriginal Cultural Tourism in the Territory and I am very excited about this 10 year strategy.”

To view the Northern Territory Aboriginal Tourism Strategy 2020-2030 visit www.tourismnt.com.au/en/development/sector-strategies/aboriginal-tourism

Images top Nitmuluk National Park Credit James Fisher and Tourism NT; image centre Kakadu Cultural Tours Credit Tourism Australia and image above Top Didj Katherine Credit Tourism NT and James Fisher

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