North Pole Engineering and GROUPEX partner to expand fitness technology access in Australia

February 26, 2024

North Pole Engineering, a global leader in sports and fitness technology solutions, has announced a strategic partnership with GROUPEX, appointing them as the exclusive distributor for North Pole Engineering products and solutions in Australia.

This collaboration represents a significant step in fortifying North Pole Engineering’s footprint in the Asia-Pacific region, providing Australian athletes, fitness enthusiasts, and professionals with enhanced access to state-of-the-art sensor technology and cutting-edge data analytics.

Leveraging GROUPEX’s renowned expertise and established network in Australia, the partnership aims to expand the distribution of North Pole Engineering’s products across the country.

With GROUPEX as the exclusive distributor, customers in Australia can expect dedicated local support and service, ensuring a seamless experience from product acquisition to ongoing assistance.

The collaboration facilitates joint efforts in developing market-specific initiatives tailored to the unique needs and preferences of the Australian sports and fitness community.

North Pole Engineering and GROUPEX will collaborate on educational resources and training programs, empowering users to maximise the potential of advanced sensor technology and analytics solutions.

Announcing the partnership, Daniel Stallings, Director of Marketing & Business Development at North Pole Engineering, advised “we are thrilled to appoint GROUPEX as our exclusive distributor in Australia.

“Their extensive experience and commitment to excellence make them the ideal partner to bring our innovative sports and fitness technology to a broader audience in the region.”

Tony Zonato, owner and founder of GROUPEX, who recently exited his role with Body Bike Australia, added “GROUPEX is honoured to be chosen as the exclusive distributor for North Pole Engineering in Australia.

“This collaboration aligns seamlessly with our mission to provide the Australian market with the latest and most advanced solutions and information. We look forward to a successful partnership.”

North Pole Engineering (NPE) offers both home users and commercial fitness businesses a range of ways to connect existing pieces of cardio equipment to either centralised leader boards or wearable technology.

By enabling users to collect analytics data from their workouts and track their activity, NPE solutions can bring more value to existing equipment through connectivity.

Originally a podcast, GROUPEX has evolved into the central hub for group exercise.

From regular podcasts and radio shows to a comprehensive directory for gym equipment suppliers in Australia, GROUPEX is renowned for its straightforward approach to sharing information and products within the fitness industry.

Click here to contact GROUPEX through their entry in the Australasian Leisure Management industry Supplier Directory.

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