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BODY BIKE launches BODY BIKE Asia Pacific

BODY BIKE launches BODY BIKE Asia Pacific
June 21, 2023

BODY BIKE International has launched BODY BIKE Asia Pacific to support and develop the indoor cycling sector across the region.

The new enterprise is a collaboration between BODY BIKE International and BODY BIKE Australia, whose team – Lee Smith, Paul Hillbrick and Tony Zonato – have forged strong networks for BODY BIKE across Australia.

Kim Petersen Hessellund, owner of BODY BIKE International notes “for over 16 years, our Australian distributors have brought their creativity and passion to the local market, partnering with operators across the country to bring best-in-class indoor cycling to clubs, studios and riders.

“They now have broader ambitions for the booming APAC region. It’s a growth story we knew we wanted to be part of.”

BODY BIKE International has therefore come onboard as shareholder and investor, supporting BODY BIKE Australia in becoming BODY BIKE Asia Pacific.

Hessellund enthused “we’re delighted to join forces with Lee, Paul, Tony and team, giving birth to BODY BIKE Asia Pacific and providing investment to support and accelerate BODY BIKE’s growth across this dynamic market.”

BODY BIKE International Chief Executive, Uffe A Olesen,added “there is huge potential in this market: Indonesia alone has a population of 280 million people.

“Equally important is the mindset we see there: the operators we meet from across Asia Pacific come to the table with so much optimism, innovation and focus on growth.

“They also embrace our sustainable agenda, which is hugely important to us. We’re on a mission to bring every bike in our portfolio in line with the sustainable models we’ve already launched - BODY BIKE Smart+ OceanIX and Forest Green - and we’re seeing high levels of interest from the APAC region. This further reinforces our desire to expand in and support this exciting market.”

Lee Smith, Director of BODY BIKE Australia, now BODY BIKE APAC, shared “we see unprecedented potential across the markets of Asia Pacific and are very excited by the growth opportunities that BODY BIKE International’s support and investment will unlock.

“We look forward to reaching out across Asia Pacific, supporting existing and up-and-coming operators as they bring new concepts to market that will further boost the passion for indoor cycling across the region.”

BODY BIKE® International is the Danish manufacturer of the world’s best indoor bikes, hand-crafting bikes that last and that deliver an exceptionally smooth ride. For over 20 years, it has specialised in indoor cycling, committed to continually pushing the boundaries in an ongoing quest for perfection. 

Click here to contact Body Bike APAC/Body Bike Australia via their entry in the Australasian Leisure Management Supplier Directory.

Image top: APAC operators are supportive of BODY BIKE’s sustainable vision and sustainable bikes: BODY BIKE Smart+ OceanIX and BODY BIKE Smart+ Forest Green;  Image above (from left) BODY BIKE’s Paul Hillbrick, Kim Petersen Hessellund, Lee Smith, Tony Zonato and Uffe A Olesen

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4th November 2021 - Changes and arrivals look to drive growth of Australia’s largest indoor cycling franchise

29th April 2020 - Body Bike launches virtual group cycling with Wexer

3rd December 2019 - Infinite Cycle studio franchise opportunities looks to transform indoor cycling

3rd October 2019 - Anytime Fitness announces Stages Indoor Cycling as Global Bike Partner

8th March 2019 - Wexer and Body Bike launch new integrated bike that delivers a full-body workout

21st February 2019 - BODY BIKE introduces world-first indoor cycling bike built from recycled plastic

7th June 2018 - Les Mills announces global partnership with Stages Indoor Cycling

18th August 2016 - Life Fitness takes over Indoor Cycling Group

11th July 2016 - Melbourne’s The Spin Room the scene for an indoor cycling revolution

16th February 2016 - Technogym group cycle connect to revolutionise indoor cycling

4th September 2015 - Precor and Spinning combine to produce a new Line of Spinner Indoor Cycling Equipment

5th December 2013 - Pelotone indoor cycling centre opens in Sydney’s west

29th February 2012 - RIDE indoor cycling measures its performance with MYZONE


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