AusLeisure

Chinese social media platform WeChat has showcased its CityExperience Mini Program in partnership with Tourism Australia, VisitBritain and Dubai Tourism.

The program, which aims to enhance the overseas tourism experience of WeChat users, offers an interactive platform for the global tourism industry to better connect with Chinese travellers.

With the number of Chinese outbound tourists expected to double in the years from 2016 to 2021, WeChat CityExperience is an effective platform for tourism boards, local attractions and merchants to address the growth and demands of travellers from China, leveraging the WeChat ecosystem.

Digital guide maps for Dubai, London and Sydney available in the WeChat CityExperience Mini Program help Chinese outbound tourists navigate the cities and learn about their culture and history from official sources of information, all from the convenience of a smartphone and the WeChat app. Apart from informative text and maps, tourists can also explore different attractions, shops and restaurants through images and audio guides, making it a truly immersive experience. CityExperience is also useful for itinerary planning, with suggested durations for each attraction, useful information such as addresses, contact numbers and sample itineraries.

Whether they wish to take a stroll at the British Museum, climb the Sydney Harbour Bridge for a breathtaking view, go on adrenaline-packed rides at the latest Dubai Parks and Resorts or simply enjoy a great meal, WeChat CityExperience is the perfect tool for Chinese travellers.

Andrew Hogg, Regional General Manager - North Asia at Tourism Australia, explains "WeChat is the leading social mobile app in China (so) for Tourism Australia, it is great to partner with WeChat in the CityExperience Mini Program, to deliver relevant destination information on demand to high value Chinese FIT travellers."

For more information about CityExperience go to WeChat.com. 

22nd September 2017 - GROWTH ONGOING IN AUSTRALIAN TOURISM AS SPENDING EXCEEDS $103 BILLION

31st August 2017 - TTF LEADERSHIP SUMMIT TO EXPLORE THE FUTURE OF AUSTRALIA’S VISITOR-BASED ECONOMY 

18th August 2017 - TIA PARTNERS WITH LOCAL WECHAT SERVICE PROVIDER PAYPLUS

7th June 2017 - AUSTRALIA CELEBRATES RECORD INTERNATIONAL VISITOR SPENDING

6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM

21st March 2017 - TOURISM SUPPORTS ONE IN 10 JOBS, OUTPACING GLOBAL ECONOMY FOR SIXTH CONSECUTIVE YEAR

14th August 2014 - 90% OF AUSTRALASIAN BUSINESSES ‘MISSING OUT’ ON CHINESE MARKETING AND ADVERTISING OPPORTUNITIES

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.