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read moreThe Autumn 2025 report from Big Red Group - Australia and New Zealand’s largest experience marketplace - found consumers are increasingly seeking thrills - with 18.5% of experiences served in Autumn falling under the adventure category.
Thrilling adventures like helicopter flights grew exponentially (+92.9%) and offerings including ziplining, bungy jumping, and giant swings also jumped by +71.4%.
The report, which analyses booking data from close to 200,000 experiences taken between 1st March and 31st May, supports the broader trend toward adventure tourism, with the market forecasted to grow from $53.33 billion in 2025 to approximately $174.03 billion by 2032.
Big Red Group data also revealed a strong swing toward a growing desire for distinctive experiences that offer something meaningful, exciting, or novel as spending shifts toward high-value moments and travel consumption climbs.
Key findings within the report include:
On the new seasonal report, David Anderson, Chief Executive & Co-Founder at Big Red Group noted “consumers are showing us that they are seeking experiences that are unforgettable, leading to the prioritisation of high-value activities that enrich or excite. They want ‘quality over quantity’ - and they’re willing to spend for it, so long as it feels memorable. This was a key mindset we saw reflected in our booking data which analysed close to 200,000 experiences served across RedBalloon, Adrenaline, and Experience Oz in Autumn.
“As decision-making becomes more centred around emotionally resonant experiences, the tourism and experiences industry is certainly well poised to benefit from this mindset shift. Couple this with a continued rise in travel consumption and intent, and it’s clear the industry is evolving into something even more impactful and exciting”.
Access the ‘Seasonal Experiences Index: Autumn 2025’ report from Big Red Group
Methodology:
The ‘Seasonal Experiences Index: Autumn 2025’ report was developed by analysing over bookings across Big Red Group brands and wholesalers, conducting roundtable discussions with experience operators and regional tourism operators - and leveraging third-party reports to quantify how the current state of the nation is impacting consumer behaviour.
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23rd June 2025 - Your Reformer and SOON Future Studies collaborate on mapping the shifts redefining how we move
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23rd June 2025 - Escalating Cambodia Thailand border disputes sees crossings closed to tourists
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23rd June 2025 - Australian Institute of Sport launches new initiative to help athletes tackle life after sport
23rd June 2025 - Sydney’s historic Callan Park to be transformed into significant urban parkland
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23rd June 2025 - Western Australian Government launches PlayOn WA: 2030 by 2030
23rd June 2025 - LIV Golf Adelaide continues to deliver for South Australian economy
23rd June 2025 - Federal Government invests $2 million in support of Australia’s 2026 Winter Paralympic Quest
23rd June 2025 - Tixserve joins with Rugby Australia to redefine fan experience for 2025 British and Irish Lions Tour
23rd June 2025 - Upgrades to Sydney’s Coogee Beach aim to divert pollutants further offshore
23rd June 2025 - UNICEF highlights the importance of outdoor play
22nd June 2025 - Live Nation APAC acknowledges new members of its Legend Club
22nd June 2025 - Hutt City’s Te Aroha Softball Club secures Matariki award
22nd June 2025 - FILEX Business Summit returns for 2025
22nd June 2025 - Thailand campaign launched to redefine the remote work experience
21st June 2025 - Eventbrite launches new product for music venues, concerts and festivals
5th June 2025 - Big Red Group Chief Executive notes experience economy shows optimism albeit with challenges
28th April 2025 - Big Red Group Chief Executive calls on incoming federal government to safeguard regional tourism
24th March 2025 - Big Red Group report reveals Australia’s tourism and experiences industry finding its stride again
11th March 2025 - Big Red Group calls for support to help tourism and experience operators recover from ex-Cyclone Alfred
3rd October 2024 - Big Red Group partners with Welcome to Country to enhance indigenous experience access
13th September 2024 - Big Red Bash organisers cancel 2025 edition but plan 2026 return
3rd September 2024 - Big Red Group report highlights resilience of Australia’s tourism and experiences industry
16th July 2024 - Big Red Group data shows 200% increase in demand for wellness tourism
5th July 2024 - Big Red Bash delivers impressive three day outback music festival
26th June 2024 - Big Red Group appoints new Head of Brand and Marketing
27th May 2024 - Big Red Group encourages tourism operators to connect with Gen Z via TikTok
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