Your Reformer and SOON Future Studies collaborate on mapping the shifts redefining how we move

June 23, 2025

Karen Sweaney

Education / Fitness / Wellness /

Reformer Pilates supplier and innovator, Your Reformer, has collaborated with SOON Future Studies on a report – ‘The Future of Movement’ that maps the cultural, technological, and emotional shifts redefining how we move, and why we move.

Launched at an event last week in Sydney, a panel including Emma Stallworthy, founder of Your Reformer and the team from SOON Future studies along with Jesinta Franklin (Your Reformer Brand Ambassador) and Max Gawn (professional Australian rules footballer playing for the Melbourne Football Club), discussed some of the key takeaways from the study with one of the biggest being that movement is no longer about punishment or performance alone, it’s about empowerment, connection, and longevity.

The insights in the report are based on a 2025 consumer survey (The Future of Movement) of 1,212 respondents, analysing their ﬁtness habits, motivations and preferences. All data points (percentages and ﬁndings) are drawn from the survey results.

The report explores the radical transformation underway in how we move: across bodies, technologies, and communities. In a world reshaped by climate imperatives, longevity priorities, and cultural shifts, movement is no longer just about fitness or transit, it’s becoming a powerful vector for wellbeing, identity, and connection.

Within the report, five key shifts are explored - from regenerative routines and adaptive ageing to AI-powered personalisation and community-rooted wellness.

Through data, stories, and signals of change, The Future of Movement reveals how motion is evolving into medicine, meaning, and mission.

Stallworthy enthused “as a founder, a lifelong mover, and someone who has seen first hand how Pilates can transform lives, I’m thrilled to share The Future of Movement - a report I had the privilege of co-creating with the brilliant minds at SOON Research Studio.”

Stallworthy notes the collaboration with SOON Future studies has been “a labour of love, and purpose. Through a global survey of over 1,200 fitness consumers, as well as mapping the cultural, technological, and emotional shifts, we’ve uncovered deep insights into where our industry is heading, and what people really value when it comes to their health and wellbeing.”

Five key shifts explored:

Flex for All: Fitness is finally breaking free of rigid stereotypes. Reformer Pilates, in particular, is stepping into the spotlight as a versatile, inclusive and empowering modality for all bodies.

Optimised Ageing: Longevity is becoming our new North Star. From postnatal recovery to active ageing, people want sustainable movement that supports health through every life stage.
Ben Kewish Director of Hills Physiotherapy notes “we need to increase people’s healthspan rather than just their lifespan.”

Flow States: Movement as medicine. 98% of people say exercise helps them manage stress, and it’s clear we’re embracing fitness as a core part of our emotional and mental wellbeing.
Jesinta Franklin, YourReformer Brand Ambassador, shared “there’s never been a workout I’ve regretted, even when I have not felt like doing it. If you’re thinking ‘I don’t want to go’ or ‘I'm feeling tired’, or whatever it is, you are always guaranteed to walk out of a workout feeling better than you did going in.”

Custom Fits: Technology is enabling us to personalise everything, from when and where we move, to how we recover and stay accountable.

Here, Stallworthy notess “I’m proud of what we’re building at Your Reformer to support this shift and allow our customers to stay consistent and be autonomous with their choices for movement.”

Community Connection: In an increasingly disconnected world, people are turning to movement to feel part of something bigger, and to find the people they assimilate and feel a sense of belonging to.

Whether you’re a brand leader, urban designer, or wellness innovator, the report aims to “help you design for a world in motion”.

To access The Future of Movement report go to soonfutures.com/report/the-future-of-movement

Images. Credit: Your Reformer

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

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