Latest News

Back to Latest News back

 

New FFA websites aim to engage football fans and players

New FFA websites aim to engage football fans and players
September 30, 2017

Football Federation Australia (FFA) has launched the first stage of a new digital network with the unveiling of two new websites - a fan hub at myfootball.com.au and a corporate site at ffa.com.au - while giving a complete makeover to its sites for the Hyundai A-League and Westfield W-League and its clubs, the Socceroos, Matildas, Pararoos, the Foxtel National Y-League, and the Westfield FFA Cup.

FFA’s Head of Commercial, Digital and Marketing, Luke Bould, said the new and rebranded websites are just the first part of a larger digital investment undertaken by FFA to ultimately provide a superior user experience for fans and participants of football.

Bould explained “right now people who play and follow football are getting information and services from a range of places.

“Our digital project will eventually bring everything together so that the individual experience will be much enhanced and seamless.”

“As the Australian Sports Commission’s figures show, football has the largest participation base of any sport in Australia and it’s growing all the time. When you add that to our fan base and bring everyone under one digital umbrella, working towards a single identity for each of our fans and participants, you have a very powerful network.”

The new websites offer:

• Fresh design with news, video, match centres, fixtures, results, ladders and fan engagement
• Greater flexibility for Clubs to ‘personalise’ their sites
• New hub sites which make it easier to find relevant information by separating the fan experience from FFA corporate information
• Rebrand of Hyundai A-League and Westfield W-League
• A greater emphasis on introducing new fans to the game
• More opportunities for partners to interact with fans

FFA worked with Melbourne companies Codeware and Loud & Clear on the build.

The next stage of the program will embrace football’s great strength, its huge participation base, with improved websites for players, referees, coaches and club administrators, and a new competition management system to be delivered in December 2017.

Overall, the program will see football invest in its digital infrastructure to also deliver a new participant registration system, new apps, and new data infrastructure to better service its customers. The aim is to refresh the Australian Football Family and create new insights that allow FFA and its partners to better service football’s seven million fans across Australia. Soon, FFA will also announce new partnerships that will enhance its content offering and also its commercial proposition in market.

Bould added “our digital program is at the heart of our objective to convert more participants into fans.

“It’s a strategic investment by the game which will allow us to better connect our point of difference as the most played club sport in the country, to the clubs in our growing national leagues.” 

Images: The new FFA corporate website (top) and penalty shoot out action in the NPL1 Football NSW Under 18s competition (below).

31st August 2017 - FOOTBALL FEDERATION AUSTRALIA RECOGNISED FOR EXCELLENCE IN CRISIS COMMUNICATIONS 

9th July 2017 - ONGOING GOVERNANCE DISPUTE SEES FIFA THREATEN TO TAKE OVER RUNNING OF FOOTBALL FEDERATION AUSTRALIA

28th June 2017 - AUSTRALIA SLAMMED IN FIFA REPORT ON WORLD CUP BIDDING 

28th April 2017 - 1.1 MILLION AUSTRALIANS PARTICIPATING IN FOOTBALL

19th April 2017 - TEG ANALYTICS DISCOVERS AUSTRALIA’S ‘ENTERTAINMENT GENE’

9th November 2016 - FOOTBALL FEDERATION AUSTRALIA NAMES NEW HEAD OF COMMUNICATIONS AND CORPORATE AFFAIRS 

8th April 2016 - FFA ANNOUNCES CHANGES TO ALIGN ORGANISATION TO UPCOMING MEDIA RIGHTS NEGOTIATIONS

8th December 2015 - FFA SURVEY SHOWS BOOM IN FOOTBALL PARTICIPATION

30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT 

10th November 2014 - FFA CREATES EVENTS DEPARTMENT IN STRUCTURAL CHANGE 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business