Latest News

Back to Latest News back

 

New campaign to boost tourism in regional Victoria

New campaign to boost tourism in regional Victoria
April 19, 2013

Victorian Tourism and Major Events Minister Louise Asher has announced that Tourism Victoria has partnered with Fairfax Media in a $300,000 intrastate campaign to boost tourism across regional Victoria.

The 'Spotted by Locals' campaign will feature prominent Melburnians who have a personal connection to regional Victoria.

The well-known identities, the majority of who grew up in, or have a special connection to regional Victoria, will share their experiences and hidden gems of the region.

The identities participating in the campaign include comedian Dave Hughes (Great Ocean Road), football legend Ron Barassi (Goldfields), chef and restaurateur Stephanie Alexander (Mornington Peninsula), musician Ella Hooper (High Country), bar owner Alfredo La Spina, (High Country), Olympic cyclist Shane Kelly (Grampians), and Masterchef 2012 contestant Debra Sederlan (Gippsland).

The identities for Phillip Island and the Murray will be revealed shortly.

Minister Asher said the campaign aimed to increase awareness among Melburnians of the depth and diversity of experiences available in regional Victoria, from stunning natural attractions, to award-winning wines, premium produce, and festivals celebrating art and culture.

Minister Asher stated "the Victorian Coalition Government is committed to promoting the unique attractions of regional Victoria, and to maintaining Victoria's position as a leading tourist destination.

"This new partnership will encourage Melburnians to visit the many attractions that Victoria has to offer, not only within a short drive from Melbourne, but also further afield."?

Fairfax will publish stories across their relevant publications and websites including Good Weekend, Sunday Life, The (Melbourne) Magazine and Life & Style, and will promote regional Victoria through stayz.com.au and directly to consumers via electronic communication. The campaign will also feature a significant social media component.

Readers will be able to access the stories, as well as the social media and video content, through a special section on The Age website, iPad and mobile applications. A small group of readers will also have the opportunity to win VIP experiences at key hosted regional events.

This initiative supports the Victorian Government's commitment to regional tourism, encouraging dispersal of visitors across the regions and growing the state's $15.9 billion tourism industry.

Image: Sovereign Hill, Ballarat. 

6th March 2013 - KRYAL CASTLE LOWERS ITS DRAWBRIDGE

27th February 2013 - BALLARAT PASS UNITES GOLD CITY ATTRACTIONS

16th February 2013 - REGIONAL AUSTRALIA OUTDOES CITIES AT TOURISM AWARDS

31st May 2012 - TOURISM PLAN TO ADDRESS REGIONAL LABOUR AND SKILLS SHORTAGES IN VICTORIA


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business