Latest News

Back to Latest News back

 

New Australian National Maritime Museum Visitor Services Team aims for enhanced customer experiences

New Australian National Maritime Museum Visitor Services Team aims for enhanced customer experiences
November 24, 2015

The Australian National Maritime Museum has undergone a restructure of its customer-facing team, amalgamating three separate sectors responsible for the customer experience and streamlining the process into one overarching department, known as the Visitor Services Team.

Deanna Varga, the Museum’s Assistant Director Commercial & Visitor Services, explained the Visitor Services Team’s role is to ensure the visitor experience is not only enhanced, but also managed efficiently.

Varga explained “in a highly competitive industry, the quality of the visitor experience is the key to the ongoing success of the museum.

“Currently, our customer satisfaction rating is 95%, which is solid, and this restructure means that all customer experiences are centralised which will strengthen service and delivery.

“Every interaction with the public is an opportunity to add value, to help create memories and impressions that last.

“The new department is headed by our very own Matt Lee. Having worked within the museum for over 21 years, he brings a deep knowledge and understanding of the museum’s unique points of difference and key customer touch points.

“I’m certain there is no better person to oversee our customer experiences so that they remain world-class.”

Lee’s new position as Merchandise and Visitor Services Manager means he oversees the three major segments of the museum’s entire visitor experience which include front of house and ticketing, management of the volunteers and merchandising.

Commenting on his new role, Lee stated “quality visitor experiences attract business, repeat visitors and volunteers.

“The benefits are endless, from generating word-of-mouth promotion, repeat visits and ongoing customer relationships; the better and more efficient we are in delivering exceptional experiences, the more desirable we are as a tourism destination.”

The new Visitor Services Team also features Rebecca O’Brien - appointed as Front of House Team Leader; a role that encompasses the day-to-day running of the front of house staff, ticketing, groups and tours.

Previously the Guest Services Coordinator at the Taronga Conservation Society, O’Brien brings over seven years’ experience to the team and understands how important the tourism industry is, and the necessity for embracing the changing trends underpinning what consumers look for in an experience.

Image: The Australian National Maritime Museum Visitor Services Team.

9th November 2015 - AUSTRALIAN NATIONAL MARITIME MUSEUM LAUNCHES NEW ACTION STATIONS EXPERIENCE

10th August 2010 - TARONGA ZOO - SYDNEY’S MOST POPULAR VISITOR EXPERIENCE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business