Latest News

Back to Latest News back

 

New approach to event and venue first aid

New approach to event and venue first aid
May 11, 2016

For too long first aid providers at events and venues have been seen purely as an insurance requirement, a begrudging purchase to meet requirements, according to Lucas Anderson, Managing Director of industry first aid provider EventAid.

Anderson believes that attitude can’t be allowed to continue and that first aid providers should be held to the same measure as every other supplier, competing not just on cost but also on what value they can add to an event.

He explains “event medical suppliers should be making a bigger contribution to your bottom line (for) the days of first aid being purely been about band-aids and Panadol are long gone.

“Anyone running an event in this social media age knows that customer service is a make or break component of successful event management. All it takes is one post complaining about poor service and an events brand can be plastered not only all over social media, but also the nightly news and the next day’s newspaper headlines.

“From a customer’s perspective, there is no difference between staff employed directly by the event staff and those that are contractors – a bad experience is a bad experience. That’s why event managers nowadays should be demanding more from their contract staff, especially their first aid and medical service team.

“If a patron is already having a less than ideal event experience that they require first aid services, the quality of care and attention they receive can help build an advocate of your event, or quickly turn them into detractors.

“This is just one of many ways that first aid providers can directly impact the bottom line of an event. Beyond the medical care there is risk management and mitigation, event planning, non-medical customer service such as directions and information, stakeholder relationships and event feedback and debriefs.”

EventAid General Manager Caroline Guillemain-Brunne believes anyone can put on the band-aids if their staff have the correct qualification, adding “it’s what is done before the event in the planning phase, on-site when providers aren’t adminstering first aid to patrons and post-event during the debrief where providers can differentiate themselves and truly deliver a return on investment, moving beyond a contractor to that of a partner.”

Anderson concludes “with the margins of event management become tighter and tighter, success comes only if businesses evolve and deliver a holistic experience. That means every link in the supplier chain should be doing the same, and ensuring that they contribute to your success.”

EventAid are committed to providing modern, fresh, and professional first aid, medical and safety services. Clients include Playbill Venues, the MCG, Royal Melbourne Show and Spartan Race Australia.

Click here to contact Event Aid via their information in the Australasian Leisure Management Supplier Directory.

Images (from top): Event Aid at a Spartan Race, in nightime Melbourne, Lucas Anderson and Caroline Guillemain-Brunne.

11th November 2015 - MCG APPOINTS EVENT AID TO RUN EVENT DAY FIRST AID SERVICES

24th January 2015 - SPARTAN RACE AUSTRALIA USES GUMTREE TO FIND VOLUNTEERS FOR ANZ STADIUM RACE

18th May 2014 - LEADING PROMOTERS TO ADDRESS 2014 ASIA-PACIFIC VENUE INDUSTRY CONGRESS 

16th January 2014 - HEAT POLICY IN EFFECT AT AUSTRALIAN OPEN


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness

 
 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business