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New active wear brand backed by ‘invisible higher dimensional being’

New active wear brand backed by ‘invisible higher dimensional being’
May 7, 2023

With a spiritual edge that focuses on mindset and soul, Pink and Savage has entered the activewear market, with a unique selling point that sets it apart from the competition.

According to Pink and Savage co-founder Letisha Malakooti, the brand aims to inspire and motivate women to co-create their best lives through mindset, movement and energy alchemy.

Introducing the 'impact brand', Malakooti explains, Pink and Savage’s other co-founder is “an invisible higher-dimensional being” called PINK who, she advises “has a mission is to inspire and motivate girls worldwide to raise their vibration and co-create their best lives.

“With mental health issues on the rise, the brand hopes to help women combat stress, burnout and feelings of overwhelm.”


Pink and Savage's apparel is designed with meaning and purpose, from the tagline, ‘Visualise the Future you’, to the gold heat press message on the inside of the apparel, which reminds girls to ‘Believe in their Dreams’.

The brand's packaging also signs off with an empowering message from PINK.

As a start-up, Pink and Savage is looking for fellow business owners within the mindfulness, wellness, and fitness industries to collaborate with. The team is interested in inspiring women to boss up and co-create their best lives, and is open to stocking their apparel, partnering up to run events, giveaways, collaborations and more.

Malakooti goes on to say "the time is now to make an impact in our communities rather than contributing to a culture that promotes toxicity with no substance."

Pink and Savage is interested in connecting with like-minded individuals who share similar beliefs and values in the fitness, wellness and higher-consciousness spaces.

Those interested should email: or go to

Image credits: Pink and Savage.

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