Myzone has announced the appointment of ex-Nike brand leader and former international hockey player, Kerry Williams, as its new Chief Marketing Officer.
Having just returned to work following the birth of her second child, Williams joins Myzone to drive its next stage of growth and development around the world.
Having earned World Cup, Commonwealth Games and European Championship medal wins from a 96-cap England and GB international sporting career, during 12 years with Nike, Williams embraced leadership and growth through roles including Training Brand Director, Head of Brand Events and Global Football Brand Manager.
Familiar with start-up and scale opportunities, Williams has also consulted across businesses such as Marchon, WIT, ATHX, Studio 6, the Training Club and Herd Brands.
Announcing the appointment, Myzone Chief Executive and founder, Dave Wright advised “we searched for a rockstar CMO and we have certainly found one.
“Kerry’s experience and approach fits perfectly with the team, and is exactly what we need for the future. Throughout the exhaustive process, where every applicant for the position was to such a high standard, she’s exceeded expectations and risen above.
“We are so excited to have Kerry on board to help transform the Myzone brand to be better able to communicate the fabulous benefits of physical activity, heart rate training and innovative technology to our wonderful community across 92 different countries.”
An advocate for equality, diversity and inclusion, Williams (pictured) is also the trustee of Badu Sports, a charity using the power of sport to change the lives of underprivileged communities across London, with a passion for getting people moving.
Looking forward to her new role, Williams noted “my career to date has focused around making movement accessible, engaging and inspiring for all.
“Myzone provides connected fitness solutions, wearable technology and supportive communities to achieve just that, helping people all around the world to move, whether they’re just getting started, trying to reach a health and wellness goal or hitting peak performance.
“Promoting movement based on personal effort is the unlock to a healthy happier world, and I am beyond excited to ensure this belief is felt across every marketing touchpoint. I cannot wait to see what our collective effort can achieve in the coming years.”
Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
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