Myzone ventures into the metaverse to encourage more people to get active

October 3, 2022

Myzone and digital health and fitness company, OliveX Fitness Metaverse have partnered to explore new ways of inspiring people to move more through Web3.

Due for launch in 2023, the digital space will offer a platform for participants to experience Myzone’s five coloured heart rate zones and better understand the effect these have on the body during exercise.

Dave Wright, Chief Executive Myzone Group notes “this is a fantastic opportunity for Myzone to replicate our technology in the virtual world to help encourage more people to become more active.

“We’ve already built a large community of fitness enthusiasts that are rewarded for their efforts, so bringing that ethos and aim to the Fitness Metaverse is perfectly in-line with what OliveX and Myzone are trying to achieve.”

Myzone brings to the metaverse extensive knowledge around the gamification of fitness and the move-to-earn model. With years of experience in setting challenges, personal goals and building an online social community, the two brands are connected in their aim of motivating users to sustain physical activity.

Andy Hall, Chief Operating Officer at OliveX adds “Myzone is one of the largest brands within the fitness industry and the leading brand for wearables and gamification, so we’re incredibly proud to be able to welcome them to our Fitness Metaverse.

“Dave and his team have created a globally recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.”

For more information on getting communities moving visit myzone.org.

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23rd June 2022 - Partnership announced between Myzone and FITBENCH

23rd March 2022 - Sporta partnership will see Myzone deployed in new Pakistan fitness chain

10th January 2022 - Fitness technology company Myzone reaches US$102 million valuation after new investment

29th September 2021 - Myzone appoints new Global Head of Product

4th August 2021 - Myzone partners with WIFA’s Run the World campaign

22nd May 2021 - Myzone commended as Technology Company of the Year at APAC Fitness and Wellness Awards of Excellence

21st April 2021 - Myzone launches MZ Switch mobile heart rate monitor

22nd March 2021 - Life Fitness integrates with Myzone to further enhance the connected fitness experience

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement

8th February 2021 - Myzone shares strategies for gym owners to push their clubs above the competition

8th July 2020 - Evolt and MyZone combine to offer seamless technological integration

2nd February 2019 - World Gym and Myzone partner to launch World Gym Athletics program in Australia

24th October 2018 - Anytime Fitness partnership set to make Myzone the most wearable activity technology

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