Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Myzone launches new brand identity
Leading wearable fitness technology solution Myzone has unveiled a fresh brand look.
Established in 2011, the company has seen significant year-on-year growth, making ‘wearable tech’ relevant and user-friendly for fitness facilities operators and end users.
With a host of followers and influencers driving the brand, Myzone is now setting out a clear brand strategy including its values, mission, and personality.
Gemma Bonnett-Kolakowska, Myzone’s Global Marketing Director explains “Myzone has developed rapidly and continues to do so, launching, even more, app features and ensuring that Operators and users can fully connect and integrate with everything that Myzone offers.
“Creating tighter brand direction and purpose ensures that there is cohesion and focus for everyone involved in Myzone.
“The new look has created a fresh and clean feel making the brand more appealing and showing its commitment to be a leader and modern in its thinking”.
The new look will become apparent in Myzone’s content and collateral into 2018 with a gentle transition of change.
Myzone founder and Chief Executive Dave Wright (pictured) is very proud of what Myzone has achieved to date, and this re-brand is part of the Myzone journey in its growth.
Wright explains “with more than 5,000 registered facilities in 38 countries, Myzone has seen tremendous success in the fitness industry.
“Since launching in 2011, Myzone has taken the term ‘wearable technology’ and made it relevant to its networks within the fitness industry.
“In the beginning, the brand invested heavily in its product, delivery and people. Now, Myzone is looking to achieve a more appealing brand identity, brand mission, and brand values; while also reflecting professionalism and commitment to its position within the wearable tech space.
“Myzone’s success is predominantly due to the ability for club owners to access user data (unlike other consumer wearables), the ability to deliver challenges locally, the ability to leverage gamification in a club setting and ultimately the ability to achieve improved retention through the platform.
“Myzone is reshaping its brand to continue its success by appealing to the average club owner, trainers and end users. By creating this closed-loop ecosystem, Myzone will ultimately be delivering a solution that allows everyone to achieve regular physical activity.”
To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory.
3rd August 2017 - STUDY SHOWS GAMIFICATION INCREASES PARTICIPANT EXERCISE LEVELS BY 40%
7th February 2017 - MYZONE MARKS 4000 LICENSE MILESTONE
17th November 2016 - SMART DESIGN SOFTWARE HELPS 12 ROUND FITNESS GO THE DISTANCE
1st April 2016 - MYZONE SET TO TAKE WEARABLE FITNESS TECHNOLOGY INTO A NEW ERA
9th March 2016 - FITNESS AND HEALTH EXPO TO PRESENT THE FUTURE OF FITNESS
Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at email@example.com with details. We rely on industry contributions, and remember, our content is not paid for advertorial.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!