Latest News

Back to Latest News back

 

Music Victoria releases 10 Point Plan for live music

Music Victoria releases 10 Point Plan for live music
June 1, 2017

The secrets behind the revival of Melbourne as a live music city have been revealed with the release of a 10 point plan by Music Victoria. 

Produced by Music Victoria, the peak body for contemporary music, the 10 Point Plan is based on initiatives developed with partners and stakeholders including the Victorian Government, Fair Go 4 Live Music, Save Live Australia’s Music (S.L.A.M) and venue and studio owners, promoters and academics.

The 10 point plan was developed after fielding enquires from all over the world about how the music scene works in Melbourne and what sets the city apart. It was in part motivated by multiple requests for strategic advice from around the globe including cities such as London, Bangkok and Amsterdam, which is interested in adopting the Agent of Change principle.

It explains Melbourne’s credentials as a top live music city as being the result of collaboration between the industry, businesses and government, a commitment to protecting artists and venues, and a pledge to band together and rally if needed.

The Victorian Live Music 10 Point Plan highlights the steps the Victorian music industry has taken over the last seven years to save, nurture and grow the state’s live music communities.

It also serves as a guide for cities worldwide who can use it to strengthen their own live music scenes.

The Victorian Live Music 10 Point Plan

1. Know your value - collect and publish data
2. All aboard - Political buy-in
3. Keep the doors open - ‘No lockouts here’
4. Build your case - Present a clear, evidence-based plan
5. Come together - Industry and government work together to achieve mutual benefits
6. Localise it - Council commitment to live music
7. Get smart - Excellence though best practice
8. Get with the program - Attract funding and initiatives/programs to benefit industry
9. Protect the players - There is no music without the creatives
10. Rock n’ roll High School
11. The Circuit Breaker - If all else fails, rally the troops

The plan acknowledges initiatives and programs including the Victorian Government’s world-first ‘Agent of Change’ principle which protects venues across the state from encroaching residential developments, and its $22 million Music Works package which includes funding and programs for artists, venues, promoters and industry organisations.

It also recognises the role councils play in supporting live music and strategies such as the City of Melbourne’s Music Strategy, and takes into account Music Victoria’s own programs including the Rock Star Parks initiative and the annual Victorian Live Music Census.

The Plan’s launch coincides with the Victorian Government’s announcement that Melbourne won the rights to host the prestigious global Music Cities Convention in Melbourne in April 2018.

International music strategy expert, Dr Shain Shapiro, from convention presenter Sound Diplomacy, believes that every city can learn from Music Victoria’s Victorian Live Music 10 Point Plan.

Dr Shapiro explains "when a city or region commits to developing their music infrastructure, they must realise that it's not a race, but a never ending process that has to continually be measured, refined and tested.

‘’Victoria is one of the best at not just realising this, but also putting it into practice. This 10 point plan is demonstrating their commitment to ensuring music remains at the top of the policy agenda in Melbourne and the region and should be commended."

Music Victoria Chief Executive Patrick Donovan adds “Melbourne, Australia has already got more live music venues per capita than anywhere in the world and a diverse range of artists that bring them alive every night of the week. It’s in our best interests to have strong live music circuits all over the world. It has worked for us and will be of huge benefit to music communities everywhere.”

Alex Mann, acting Live Performance Official from the British Musicians' Union's Live Performance Department concluded “we're really impressed by the strength of Victoria's music offer, particularly the way their live scene is so neatly and harmoniously woven into the city's complex infrastructure.

“By using legislative measures such as Agent of Change, Victoria's music industry has shown that it's possible for live music to run alongside planning, licensing and environmental priorities in a way that works for everyone. It's a really great example for aspiring and established music cities around the world".

Click here to see Music Victoria’s Live Music 10 Point Plan. 

Lower image: Live music at Margaret Court Arena.

4th May 2017 - MELBOURNE WINS BID TO HOST INTERNATIONAL MUSIC CITIES EVENT

3rd May 2017 - VICTORIAN BUDGET PROVIDES FUNDS FOR AQUATICS, EVENTS, SPORT AND TOURISM

13th December 2016 - AUSTRALIA TO GET MUSIC INDUSTRY HALL OF FAME 

22nd April 2016 - VICTORIA’S CREATIVE STRATEGY SHIFTS INTO GEAR

2nd June 2015 - LIVE MUSIC STRATEGY TO MAKE MELBOURNE THE ‘MUSIC CAPITAL OF AUSTRALIA’

6th August 2014 - VICTORIAN GOVERNMENT TO DELIVER LIVE MUSIC REFORMS

26th March 2014 - LIVE MUSIC VENUES THREATENED BY NEW LAWS AND NOISE COMPLAINTS

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business