Latest News

Back to Latest News back

 

MONA grabs global interest but Tasmania needs to up spending on tourism marketing

MONA grabs global interest but Tasmania needs to up spending on tourism marketing
November 20, 2012

Tourism leaders in Tasmania are calling on the Tasmanian Government to increase spending on tourism to leverage growing international recogniction.

Global tourism review website TripAdvisor has recently listed Hobart in its top 10 'destinations on the rise' following Lonley Planet having named the city as one of the top 10 cities in the world for 2013 in October. (The Tasmanian capital was the only place in Australia to make the list, coming in seventh place.)

Tourism Industry Council of Tasmania Chief Executive Luke Martin said the Tasmanian Government needed to be convinced that dipping into a tough budget to pay for marketing would pay for itself and more.

Martin told The Hobart Mercury "research conducted last year showed spending as little as $4 million on marketing could result in up to $60 million coming back to the state through increased tourism.

"The attention we are now receiving is being driven by MONA (Museum of Old and New Art). It is now up to the rest of the tourism industry and the State Government to turn that attention into a reality of more interstate and international tourists.

"We have the product and the air and sea access. We now need to get the message out."

Martin said private investors such as David Walsh, who has backed the Museum of New and Old Art (MONA), would continue to invest in tourism if matched by the Tasmanian Government, adding "the renaissance which MONA has started has provided incredible exposure and now opportunities but that opportunity cannot be missed because of budget constraints."

The opening of MONA in 2011 is credited with focussing global attention on Tasmania.

Tourism Tasmania Chief Executive Tony Mayell added "Hobart has flown under the radar for a while, so it's pleasing to see the city finally getting the recognition it deserves."


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business