Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Local Government New Zealand welcomes plan for New Zealand tourism
With ambitious plans to grow New Zealand tourism, the role of local government in helping to support and strengthen the industry is crucial, according to Local Government New Zealand (LGNZ) President, Lawrence Yule.
Welcoming the recent launch of the Tourism Industry Association New Zealand's (TIANZ), 'Tourism 2025 Growing Value Together' framework, which identifies key themes to grow the industry over the next decade, Yule explained "local government is one of the visitor industry's most important partners.
"It invests in and supports tourism and infrastructure, from roads and parks, to museums, galleries, stadiums, festivals and events. Not to mention i-SITE visitor centres, promotional events and regional tourism organisations."
LGNZ's Economic Development sub-committee includes membership from Tourism Industry Association New Zealand (TIANZ) and Regional Tourism Organisations NZ and aims to support the development and strengthening of the local government/tourism industry partnership going forward.
Auckland Council alone spent $435.1 million on tourism related expenditure in the financial year to June 2012, including arts services, events, museums and art galleries, parks, recreation services and the zoo.
LGNZ is also working with local authorities and regional tourism organisations to develop strategies to engage more closely with China and other Asian countries.
Yule explained "there has been massive shift in terms of the growth of the Asian middle classes and a significant lift in its income.
"People have more money to spend and one of the things they want to do is travel. New Zealand is in the ideal position geographically to capitalise on that."
Tourism is a fundamental contributor to the New Zealand economy. Local government recognises this and is working closely with regional tourism organisations to work out strategies to engage with those markets.
Yule conclude "we need to be forward-thinking in many areas including facilities, signage, food offerings and transport concepts to make sure New Zealand is a really desirable destination.
"The structured discussion on the national tourism plan has helped identify issues impacting on the future development of the tourism sector. This supports the development and strengthening of the local government/tourism industry partnership going forward."
Other local authorities' tourism related expenditure for 2012 included:
Wellington $126.44 million, including events and promotions, galleries and museums, green spaces, environmental conservation attractions, gardens and beaches, arts and culture and heritage.
South Taranaki $3.72 million, including arts and museums, parks and reserves, events and information centres.
Queenstown $3.9 million. The council works with Destination Queenstown to collect and distribute a tourism marketing levy on behalf of businesses which benefit from tourism growth. The council supplements this funding by $200,000 per annum and the funds are distributed to Destination Queenstown, Lake Wanaka Tourism and the Arrowtown Promotion and Business Association.
1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM
15th April 2013 - CHINA MARKET REVIEW SHOWS WAY FORWARD FOR NEW ZEALAND TOURISM
17th May 2011 - IMPROVING PERFORMANCE IN THE NZ VISITOR INDUSTRY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…read more
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!