PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
Local craft brewery takes on naming rights for Manly’s Brookvale Oval
Brookvale Oval, the home ground of NRL side Manly Sea Eagles, has a new title, with locally-based craft brewer 4 Pines taking on the naming rights.
Rebranded as of this week as 4 Pines Park, the new naming rights deals deal replaces the historic ground’s first ever naming sponsorship with Gibraltar-based online lottery operator Lottoland.
Confirmed by the Sea Eagles this morning, the new branding follows the green Lottoland signage having replaced by black 4 Pines signage during the week, and the venue name updated on the NRL Draw on Thursday.
The newly branded 4 Pines Park hosts the opening game of round 14, between the Sea Eagles and North Queensland Cowboys on Friday night.
The new naming-rights sponsorship is part of a four-year deal, building on the existing relationship.
4 Pines Brewing became the official beer of the Manly Sea Eagles in early 2019, with the beer available at the ground as part of the three-year deal.
Established in 2008, 4 Pines Brewing Company is a craft brewery and hospitality business based on the Northern Beaches of Sydney, just 850 metres from the ground.
Announcing the deal, Sea Eagles Chief Executive, Stephen Humphreys stated “it’s a winning partnership of two iconic Northern Beaches brands.
“We thoroughly enjoy working with the 4 Pines team and together, we will now take this great partnership to the next level.”
The Lottoland branding had been an unpopular move with the company widely seen as avoiding tax liability and their role as betting agents who play no part in the lottery draws they are selling being widely questioned.
Brookvale Oval is currently undergoing a $33 million upgrade including the construction of a 3,000-seat grandstand and Sea Eagles Centre of Excellence at the northern end. Construction commended in October last year and is expected to be completed in time for the 2022 NRL season.
Images: The concept for the redeveloped Brookvale Oval (top) and signage showing its new naming rights (below).
28th May 2021 - Stadium Australia opens search for new naming rights partner
29th January 2021 - Naming rights deal revealed for Redcliffe’s Dolphin Stadium
2nd November 2020 - NSW Budget set to back upgrades to Sydney’s suburban stadiums
2nd November 2020 - Forsyth Barr Stadium extends naming rights sponsorship for 10 years
19th October 2020 - Work commences on Centre of Excellence for NRL’s Sea Eagles
5th August 2020 - Manly Sea Eagles look to commence redevelopment of Brookvale Oval
12th December 2019 - Naming Rights secured for new North Queensland Stadium
7th November 2019 - Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles
26th March 2018 - Salary cap breaches lead to NRL fining Manly Sea Eagles $750,000
3rd February 2017 - Manly sell Brookvale Oval naming rights to online betting company
17th February 2016 - Manly Sea Eagles reach agreement with Warringah Council to stay at Brookvale Oval
12th January 2016 - Warringah Council team prepares Brookvale Oval for 2016 NRL season
7th August 2013 - Federal Government commits $10 million to Brookvale Oval redevelopment
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!