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Local craft brewery takes on naming rights for Manly’s Brookvale Oval

Local craft brewery takes on naming rights for Manly’s Brookvale Oval
June 11, 2021

Brookvale Oval, the home ground of NRL side Manly Sea Eagles, has a new title, with locally-based craft brewer 4 Pines taking on the naming rights.

Rebranded as of this week as 4 Pines Park, the new naming rights deals deal replaces the historic ground’s first ever naming sponsorship with Gibraltar-based online lottery operator Lottoland.

Confirmed by the Sea Eagles this morning, the new branding follows the green Lottoland signage having replaced by black 4 Pines signage during the week, and the venue name updated on the NRL Draw on Thursday.

The newly branded 4 Pines Park hosts the opening game of round 14, between the Sea Eagles and North Queensland Cowboys on Friday night.

The new naming-rights sponsorship is part of a four-year deal, building on the existing relationship.

4 Pines Brewing became the official beer of the Manly Sea Eagles in early 2019, with the beer available at the ground as part of the three-year deal.

Established in 2008, 4 Pines Brewing Company is a craft brewery and hospitality business based on the Northern Beaches of Sydney, just 850 metres from the ground.

Announcing the deal, Sea Eagles Chief Executive, Stephen Humphreys stated “it’s a winning partnership of two iconic Northern Beaches brands.

“We thoroughly enjoy working with the 4 Pines team and together, we will now take this great partnership to the next level.”

The Lottoland branding had been an unpopular move with the company widely seen as avoiding tax liability and their role as betting agents who play no part in the lottery draws they are selling being widely questioned.

Brookvale Oval is currently undergoing a $33 million upgrade including the construction of a 3,000-seat grandstand and Sea Eagles Centre of Excellence at the northern end. Construction commended in October last year and is expected to be completed in time for the 2022 NRL season.

Images: The concept for the redeveloped Brookvale Oval (top) and signage showing its new naming rights (below).

Related Articles

28th May 2021 - Stadium Australia opens search for new naming rights partner

9th February 2021 - Naming rights for Perth’s Optus Stadium emerges as Western Australian election issue

29th January 2021 - Naming rights deal revealed for Redcliffe’s Dolphin Stadium

14th December 2020 - NSW Government to fund business cases for redevelopment of Sydney’s Brookvale Oval and Penrith Stadium

2nd November 2020 - NSW Budget set to back upgrades to Sydney’s suburban stadiums

2nd November 2020 - Forsyth Barr Stadium extends naming rights sponsorship for 10 years

30th October 2020 - McDonald Jones Stadium looks to grow reputation as the place where Newcastle celebrates

19th October 2020 - Work commences on Centre of Excellence for NRL’s Sea Eagles

5th August 2020 - Manly Sea Eagles look to commence redevelopment of Brookvale Oval

12th December 2019 - Naming Rights secured for new North Queensland Stadium

7th November 2019 - Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles

26th March 2018 - Salary cap breaches lead to NRL fining Manly Sea Eagles $750,000

3rd February 2017 - Manly sell Brookvale Oval naming rights to online betting company

14th April 2016 - Suburban Sydney stadia to benefit under $40 million NRL centres of excellence plan

17th February 2016 - Manly Sea Eagles reach agreement with Warringah Council to stay at Brookvale Oval

12th January 2016 - Warringah Council team prepares Brookvale Oval for 2016 NRL season

21st July 2014 - National Rugby Championship to play games at suburban Sydney NRL grounds

7th August 2013 - Federal Government commits $10 million to Brookvale Oval redevelopment

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