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Stadium Australia opens search for new naming rights partner

Stadium Australia opens search for new naming rights partner
May 28, 2021

Stadium Australia - the showpiece stadium for the Sydney 2000 Olympic and Paralympic Games, and home to many of Australia’s most memorable sport and entertainment moments - has announced that it is accepting proposals to become its new naming rights partner.

VenuesLive, operator of Stadium Australia, has commenced the search for a new partner to enjoy significant benefits and exposure over the course of the expected seven-to-10-year term.

Advising that the partnership is a massive opportunity for a leading company to get their brand before the eyes of millions of potential customers, Shane Stoddard, NSW General Manager of Commercial at VenuesLive, stated “Stadium Australia is the only iconic Australian sponsorship property currently available on the market and represents an unprecedented opportunity for exposure.

“We’re giving leading companies the chance to embed their brand in the fabric of Greater Sydney - the fastest growing economic region in the country - and be part of the platform that connects Eastern and Western Sydney.

“The Stadium continues to host some of the Southern Hemisphere’s biggest sport and entertainment events, and with more on the horizon this is a chance to rise above the advertising clutter and gain significant consumer attention.”

Stadium Australia is the generic name given to the major events stadium that was built to host the Sydney 2000 Olympic and Paralympic Games.

Opened to the public in March 1999 in the lead-up to the Games, the Stadium became known around the world as ANZ Stadium after a deal with ANZ Bank was struck in 2008. That agreement expired in late 2020.

Stadium Australia has become home to the NRL Grand Final, State of Origin, Bledisloe Cup, Socceroos World Cup Qualifiers and friendlies, football internationals featuring famous clubs such as Manchester United, Chelsea, Liverpool, Arsenal and Juventus as well as and some of the country’s biggest concerts featuring global acts like The Rolling Stones, U2, AC/DC, Adele, Ed Sheeran and Queen.

The Stadium has hosted six mainstream sports - football, rugby league, rugby union, AFL, American football and cricket.

More than 30 million fans have streamed through the gates at Stadium Australia to witness these events, and so many of the nation’s most iconic sport and entertainment moments.

The Stadium has become a centre of celebration in the geographical heart of Greater Sydney - a home also for countless business, community and cultural events.

Located in Sydney Olympic Park, the Stadium is central to Sydney’s booming corridor of diverse economic and community growth, and is accessible to all geographic areas across Sydney and central to a number of current major infrastructure projects.

Stoddard added “the partnership opportunity not only has the potential to generate huge brand impressions, but it will also allow the brand to showcase its merits in a truly interactive, and often, global environment.”

VenuesLive will now undergo the process of receiving proposals and shortlisting potential partners.

Stadium Australia is operated by VenuesLive on behalf of the NSW Government via Venues NSW.

For more information go to  

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29th January 2021 - Naming rights deal revealed for Redcliffe’s Dolphin Stadium

15th December 2020 - ANZ’s Stadium Australia sponsorship comes to an end

2nd November 2020 - Forsyth Barr Stadium extends naming rights sponsorship for 10 years

30th September 2020 - NRL Grand Final will see 40,000 fans at Sydney’s ANZ Stadium

21st July 2020 - VenuesLive flags permanent employment opportunities at ANZ, Bankwest and Optus Stadiums

11th February 2020 - NSW Government announces abolition of Sydney Olympic Park Authority

28th January 2020 - Sydney Olympic Park launches ‘365 Things to See and Do’ marketing initiative

6th January 2020 - TEG to stage benefit concert for bushfire relief at Sydney’s ANZ Stadium

12th December 2019 - Naming Rights secured for new North Queensland Stadium

15th September 2019 - NSW Government announces design competition to transform surroundings of Sydney’s ANZ Stadium

2nd May 2018 - ANZ Stadium operator VenuesLive to manage new Western Sydney Stadium

6th February 2018 - NRL clubs cut prices for ANZ Stadium fixtures

25th January 2018 - Foo Fighters ANZ Stadium concert heralds massive year of entertainment for Sydney Olympic Park

12th January 2018 - ANZ Stadium looks back on hosting of 57 events in 2017

24th July 2017 - 1.1 million fans attend ANZ Stadium events in 2017

7th December 2016 - ANZ Stadium rolls out massive 2017 calendar of events

28th August 2016 - Over 61,000 attend College Football Sydney Cup at ANZ Stadium

16th June 2016 - NSW Government buys back ANZ Stadium

15th September 2015 - ANZ Stadium marks 15th anniversary of Sydney 2000 Olympics

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