Latest News

Back to Latest News back

 

Life Fitness reveals new Axiom Series Strength Equipment

Life Fitness reveals new Axiom Series Strength Equipment
September 8, 2020

Leading global commercial strength and cardiovascular fitness brand, Life Fitness, has today unveiled its globally available Axiom Series - a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley, and 12 benches and racks.

Axiom Series delivers simple and reliable biomechanics with an inviting, eye-catching design ideal for many fitness facilities, from health clubs to multi-unit housing, hospitality and more.

Axiom Series single and dual exercise selectorised machines are designed with a low-profile tower that allows for clear sight lines across the floor and can upgrade the appearance of any fitness facility.

To ensure exercisers have a smooth and comfortable experience, Axiom Series utilises high-quality weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone. Customers can also choose between a rear shroud only or full shroud solution depending on the design of their facility. 

Life Fitness Global Vice President of Marketing and Product Development, Dan Wille advises “we are thrilled to expand our industry-leading strength portfolio with the Axiom Series to offer fitness facilities a single, complete solution for strength training.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line. The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”

Life Fitness Axiom Series benches and racks offer wide-ranging solutions for both storage and training. There are five racks dedicated to dumbbell storage, a barbell rack and a vertical medicine ball storage rack. Other key products include a Smith rack, flexibility trainer, abdominal bench and a dip and leg raise.

Life Fitness note that in addition, the Axiom Series dual adjustable pulley is a centerpiece for functional strength training with limitless training options used for individual workouts, personal training or group training applications. An optimised weight stack position narrows the footprint without sacrificing function, and a pair of long adjustable handles, an ankle strap and a triceps rope all come standard with the unit.

The line is also user-friendly and approachable to all exercisers. All selectorised units include graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion. QR codes are also scannable via a smart phone to show a video of how to use each machine.

Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series will elevate the strength training experience for any facility with its breadth and versatility.

For more information on the Axiom Series go to https://www.lifefitness.com/en-us/axiom-series

Related Articles

13th May 2020 - Life Fitness helps guide safe reopenings of fitness and wellness centres

18th March 2020 - Life Fitness integrates cardio equipment with Samsung smart watch technology 

3rd February 2020 - Club Lime beta tests new Life Fitness On Demand

30th January 2020 - Life Fitness launches On-Demand workout classes across premium cardio products

1st October 2019 - Life Fitness Australia introduces space-saving solution for small group training spaces

14th August 2019 - Life Fitness announces ‘significant’ operational changes

7th May 2019 - Life Fitness to be acquired by major private equity firm

29th August 2018 - Life Fitness equips Club Lime, CISAC with Australia’s first Apple GymKit application

6th August 2018 - Life Fitness Australia unveils new Arc Trainer

16th March 2018 - Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong

24th November 2017 - Life Fitness releases new Integrity Series cardio equipment

19th October 2017 - Life Fitness aims for new performance cycling standard with indoor power trainer launch

1st September 2017 - Life Fitness Australia marks 20 years of success and sustainability

10th June 2017 - Life Fitness to offer technology pairing with Apple Watch

27th May 2017 - Life Fitness adds Heat Map technology to LFconnect Platform

10th February 2017 - Life Fitness continues digital innovation with Discover SE3 Consoles

28th May 2015 - Life Fitness expands equipment compatibility with popular fitness apps

9th December 2014 - Life Fitness extends Cardio offering with new Variable-Stride Trainer

27th September 2012 - Life Fitness report links technology to workout success


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business