Latest News

Back to Latest News back

 

Life Fitness report links technology to workout success

Life Fitness report links technology to workout success
September 27, 2012

More than a third of exercisers are willing to switch gyms to access better technology according to a newly released study from commercial fitness equipment manufacturer Life Fitness.

Life's 2012 Fitness and Technology Survey evaluated the habits of exercisers from seven countries who own smartphones or tablets and exercise at least twice a week. The Survey found that nearly three-quarters of regular exercisers use some type of technology device during their workouts and that more than half of respondents consider themselves more successful at achieving their weight and fitness goals because of technology.

Introducing the findings, Life Fitness President Chris Clawson explained "technology is integrated into so many aspects of our lives today, but this report is the first time we've been able to show just how plugged in exercisers are today and what access they'd like to have tomorrow.

"This is vital intelligence for fitness facilities around the world to help them understand what tech tools motivate their members to continue exercising, as well as retain their memberships."

The survey was conducted in seven countries including Australia.

Key findings from the survey include:.

Exercisers already plugged in
• 72% of exercisers use some type of technology device during their workout program and more than half consider themselves more successful at achieving their weight and fitness goals because of it
• 62% of consumers use some type of electronic content outside of the gym to support their workout program such as websites, apps or social media that offer advice or track progress

Tuned in and toning up
• 33% of respondents said they would be willing to switch gyms to obtain one or more technology tools if the prices and location were similar
• 96% of respondents said they found access to online content on equipment to be desirable with 75% expressing they'd like to access music and music videos to be the content they'd like to access most

Keeping pace with young, tech-savvy exercisers
• Three-quarters of respondents age 30 and below said access to personal content would encourage them to workout more
• 72% of young exercisers said they currently use websites, apps and/or social media to support their workouts

To view the full report and methodology, visit www.LifeFitness.com/Survey


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business