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Les Mills launches new profit centre to help grow revenue and member retention

Les Mills launches new profit centre to help grow revenue and member retention
August 17, 2021

The release of Les Mills Content marks the international fitness brand's provision of a new profit centre to help clubs and fitness facilities better engage their members, so they fall in love with fitness and achieve their goals faster.

Introducing the content, Les Mills advise “times are tough right now (so) if your club or facility is: struggling with lost income during closures; looking for ways to keep your members engaged - especially during lockdowns - (and are) wanting a way to support your members until they return to your club or facility, ... then LES MILLS Content could be just what you need.”

LES MILLS Content is a cost-effective digital solution that enables clubs and fitness facilities to host 100 LES MILLS workout videos which your members to access via your own app or website. These include world's most popular workouts such as BODYPUMP®, BODYCOMBAT® and BODYATTACK® - and all the while you’ll be keeping them within your own brand ecosystem.

Les Mills add “prior to COVID, 86% of gym members were already training at home. Given that this figure has risen in response to lockdowns and closures, the launch of LES MILLS Content is a welcome announcement to the fitness industry, as it provides clubs with a simple way to expand their membership offering, by giving members easy access to the world’s most popular workouts.

“The result? Your members become better engaged with your club, feel motivated to work out regularly, and remain on track to achieve their results.”

The key features of LES MILLS Content include:

  • 100 videos including equipment and non-equipment workouts, technique tips and mindfulness videos.
  • New Releases every Quarter, to keep your content fresh and your members engaged.
  • Royalty-free music, so you’ll never have licensing issues.
  • Ability to host LES MILLS Content within your own app or website.
  • Capacity to go live within one week.

Add for clubs or facilities that don’t have an app or website, LES MILLS Content and partners MOVE can provide a ‘white-label’ platform that can easily be customised with specific branding, enabling the quick monetisation by attracting new members, engaging current members and re-engaging former members.

Club Benefits

  • A cost-effective digital solution – enabling you to offer members world-class workouts within your own website or app.
  • Enjoy less up-front cost and no need for ongoing content creation.
  • Future-proof your business – adding value for members with an integrated fitness solution.
  • Set the price and grab your share of the digital fitness dollar.
  • Improve retention – combining in-club and at-home options keep your members coming back for more.
  • Better decisions for your club – use the data from your digital workouts to maximise opportunities in your program mix and timetable.

Member Benefits

  • Removes the need for additional apps and gives them more value from their club.
  • Enables them to explore new workouts from home, so they can gain the confidence to expand their routine from the comfort of their own home.
  • Gives them more variety in their training so they can fall in love with a new workout.
  • LES MILLS Content features a range of technique videos to help them perfect their workouts, which generates faster results.
  • Members can take the gym home with them, so they can access more of the group workouts they love.
  • Members can feel ready to go right back to the gym once it reopens, and if there are capacity limits in place then they can still enjoy their favourite workouts even on the days they don't get to book a spot in-club.

To learn more about how LES MILLS Content can enhance membership offerings, improve retention and grow revenue click on these links to contact the closest Les Mills Business Partnership Manager in Australia or South east Asia.

Related Articles

11th August 2021 - IHRSA and Mindbody collaborate to support fitness studio operators

6th August 2021 - Fitness Technology Summit to start in virtual format next week

2nd August 2021 - Les Mills MBX mat named ‘best exercise mat’

25th June 2021 - Global survey finds that more than 50% of women harassed while training at the gym

19th July 2021 - Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns

6th July 2021 - Fitness Australia registered members gain access to Bupa health fund benefits

26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members

21st May 2021 - Les Mills International founder Phillip Mills receives APAC Awards of Excellence lifetime achievement award

10th April 2021 - Les Mills Asia Pacific announces Business Partnership Manager appointment

9th April 2021 - Les Mills introduces projected image technology to deliver Masterclass videos

18th March 2021 - A third of global gym members unlikely to return to clubs after COVID vaccine

12th March 2021 - Vaccinations will determine ‘return to normal’ after COVID

24th February 2021 - Fitness Australia welcomes NSW Government’s lifting of gym class numbers to 50 people

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement 

6th January 2021 - Les Mills Asia Pacific appoints Nick Aspinall to new partnerships role

17th November 2020 - AIF renews and strengthens partnership with Les Mills Asia Pacific

23rd October 2020 - Les Mills Asia Pacific reveals new training format for instructors

28th August 2020 - Inaugural live-streamed eworkshops to be delivered by Les Mills Asia Pacific

13th August 2020 - Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign

8th August 2020 - Les Mills Asia Pacific invites Victorian instructors and fitness enthusiasts to invest in themselves

26th June 2020 - Les Mills Asia Pacific offers resources to clubs and instructors as reopenings commence

27th March 2020 - Les Mills delivers free digital solutions to help clubs overcome Coronavirus


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