Latest News

Back to Latest News back

 

Les Mills joins with Reebok to stage global fitness super workshop tour

Les Mills joins with Reebok to stage global fitness super workshop tour
February 8, 2015

Reebok and Les Mills are teaming up to stage a series of one-day 'super workshops' that will see mass-participation group workouts take place around the world.

Having kicked off a five-year partnership in 2013, the giant fitness brands have worked closely on a number of projects, including The Project: IMMERSIVE FITNESS™, launched in June last year.

The Reebok Les Mills One Live project will be presenting a tour of large-scale festival-type events, anticipating up to 6,000 people working out in unison at landmark venues across the world. Featuring pumping music and state of the art lighting, the tour kicks off in Glasgow, Scotland on 14th March, taking in the Grand Palais in Paris, France and the Ziggo Dome in Amsterdam in the Netherlands, as well as making stops in Dubai, Japan, Sweden, Canada, the USA and in Melbourne.

The Melbourne event will be held as part of the 2015 Australian Fitness & Health Expo on Saturday 11th and Sunday 12th April.

Les Mills International Chief Executive Phillip Mills says One Live is an opportunity to amplify the buzz of group workouts to a much wider global audience.

Mills explains "we’re turning the dial up at our instructor events, taking them to the next level and opening them up to anyone who wants to share in the energy of huge group workouts.

“One Live is going to be the hottest new trend in fitness events.”

Reebok Brand President Matt O’Toole says that in just the second year of this long-term partnership with Les Mills International, One Live is another example of Reebok and Les Mills challenging the status quo of fitness culture.  

O’Toole adds “we believe fitness is a way of life, and by working with partners such as Les Mills to create events like One Live we can provide the motivation for people to be more active - physically, mentally and in their own communities.

"We are taking fitness to the people in a way that hasn’t been done before.”

The super workshops will feature a number of Les Mills group workouts such as Bodypump, Bodycombat and RPM. One Live events will also include elements such as a talent search for the world’s best Les Mills instructors, with the winner to be flown to Auckland, New Zealand to participate in Les Mills Masterclass filming in 2016.

Click here for more information on the Melbourne One Live event.

21st January 2015 - 2015 FITNESS & HEALTH EXPO OPENS REGISTRATION FOR INDUSTRY VISITORS

5th June 2014 - REEBOK AND LES MILLS INTRODUCE NEW WORKOUT CONCEPT TO REVOLUTIONISE STUDIO FITNESS

5th February 2014 - NEW CO-BRANDED REEBOK/LES MILLS FITNESS WEAR HITS THE GYM FLOOR

8th December 2013 - HIGH PROFILE PARTNERSHIPS SET TO REVIVE REEBOK’S FORMER GLORIES

26th September 2013 - ALLIANCE BETWEEN REEBOK AND LES MILLS TO REVOLUTIONISE GROUP FITNESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business