Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Les Mills joins with Reebok to stage global fitness super workshop tour
Reebok and Les Mills are teaming up to stage a series of one-day 'super workshops' that will see mass-participation group workouts take place around the world.
Having kicked off a five-year partnership in 2013, the giant fitness brands have worked closely on a number of projects, including The Project: IMMERSIVE FITNESS™, launched in June last year.
The Reebok Les Mills One Live project will be presenting a tour of large-scale festival-type events, anticipating up to 6,000 people working out in unison at landmark venues across the world. Featuring pumping music and state of the art lighting, the tour kicks off in Glasgow, Scotland on 14th March, taking in the Grand Palais in Paris, France and the Ziggo Dome in Amsterdam in the Netherlands, as well as making stops in Dubai, Japan, Sweden, Canada, the USA and in Melbourne.
The Melbourne event will be held as part of the 2015 Australian Fitness & Health Expo on Saturday 11th and Sunday 12th April.
Les Mills International Chief Executive Phillip Mills says One Live is an opportunity to amplify the buzz of group workouts to a much wider global audience.
Mills explains "we’re turning the dial up at our instructor events, taking them to the next level and opening them up to anyone who wants to share in the energy of huge group workouts.
“One Live is going to be the hottest new trend in fitness events.”
Reebok Brand President Matt O’Toole says that in just the second year of this long-term partnership with Les Mills International, One Live is another example of Reebok and Les Mills challenging the status quo of fitness culture.
O’Toole adds “we believe fitness is a way of life, and by working with partners such as Les Mills to create events like One Live we can provide the motivation for people to be more active - physically, mentally and in their own communities.
"We are taking fitness to the people in a way that hasn’t been done before.”
The super workshops will feature a number of Les Mills group workouts such as Bodypump, Bodycombat and RPM. One Live events will also include elements such as a talent search for the world’s best Les Mills instructors, with the winner to be flown to Auckland, New Zealand to participate in Les Mills Masterclass filming in 2016.
Click here for more information on the Melbourne One Live event.
21st January 2015 - 2015 FITNESS & HEALTH EXPO OPENS REGISTRATION FOR INDUSTRY VISITORS
5th February 2014 - NEW CO-BRANDED REEBOK/LES MILLS FITNESS WEAR HITS THE GYM FLOOR
8th December 2013 - HIGH PROFILE PARTNERSHIPS SET TO REVIVE REEBOK’S FORMER GLORIES
26th September 2013 - ALLIANCE BETWEEN REEBOK AND LES MILLS TO REVOLUTIONISE GROUP FITNESS
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