Latest News

Back to Latest News back


Leisure Management Publisher shares thoughts on importance of industry communication

Leisure Management Publisher shares thoughts on importance of industry communication
August 25, 2018

With a multi-decade commitment to industry communication, Australasian Leisure Management Publisher Nigel Benton has shared his thoughts on the importance of industry communications with Richard Toutounji, founder and Chief Executive of COM Marketing in an online/Facebook interview also available as a Podcast.

With COM Marketing delivering business and marketing education programs to assist businesses in the ever-changing digital marketplace, Toutounji asks Benton about the fundamentals of marketing communications, with the Publisher providing examples of best practice.

Benton also laments that business opportunities are all-too-frequently lost as a result of poor communication.

Benton will be speaking in the next week at the Debitsuccess Sales and Marketing Masterclass being held on Thursday 30th August at the Mercure Hotel Sydney.

Click here to register for the Masterclass or call 1300 473 463.

Click here to view Benton's interview with Richard Toutounji.

The Industry Change Podcast can be downloaded at iTunes.

Related Articles

14th August 2018 - ALM shares editorial guidelines, contents policy and complaints procedure

16th August 2018 - Debitsuccess to stage Sydney sales and marketing masterclass

14th June 2018 - PaySmart and COM Marketing enter digital marketing partnership

3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source

25th August 2017 - Industry Awards recognise the best in leisure communications and marketing

17th August 2017 - Understanding the fundamentals of communications and media to boost your business

12th April 2017 - Marking 20 years of all that is best about leisure

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation



AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness


The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business