Latest News

Back to Latest News back


Latest club opening part of Planet Fitness’ goal to ‘democratise’ fitness

Latest club opening part of Planet Fitness’ goal to ‘democratise’ fitness
September 6, 2022

Opening its latest club in the outer Sydney suburb of Campbelltown yesterday, Planet Fitness has now grown to 10 locations in Australia.

Covering 2,000 metres², the group-owned club offers low cost memberships - with memberships costing as little as $5 a week with no locked in contracts- aimed at reaching new demographics who are likely to have not previously been members of a fitness club. Planet Fitness offers a Black Card membership at $9.95 per week includes free spray tanning and red light therapy booths, the ability to bring your guest with each visit and use of any Planet Fitness globally.

As with the group's facilities around the world and its nine other locations in Australia, Planet Fitness Campbelltown provides a welcoming and friendly environment where people can feel comfortable regardless of their fitness level.

Explaining how providing a high-quality fitness experience in a non-intimidating environment is proving successful, Planet Fitness Australia Managing Director, Tanner Halton advises "our facilities are catering for markets that are underserved.

“Since its inception, fitness has been focused at the financially and physically elite, an expensive and intimidating proposition. And that's why only 15% of Australians belong to gyms.

"But we are here to democratise fitness.

"Most of our members are first time gym users or those haven't been a fitness club member for at least 10 years."

Here Halton sees the benefits or reaching new fitness consumers, explaining "I thoroughly believe that if gyms were less intimidating and simply cleaner, then more Australians would be active.

"I look at the life expectancy difference between different parts of the population and see the real opportunity to reach first time gym-users and areas that are underserved."

Arriving in Australia in late 2019, Planet Fitness' initial expansion plans were slowed by the pandemic but Halton advises that, with openings as of restrictions being eased "of our last seven openings, six have been in the top 10 performing Planet Fitness sites globally."

As for the immediate future, Halton adds "the Campbelltown is part of our pipeline to open another four clubs this year, with more to follow in the future."

With Planet Fitness locations combining with retail outlets, he also notes "landlords like us, with over 60% of our members cross shopping."

Images courtesy of Planet Fitness.

Related Articles

5th September 2022 - Sporting Club of Sydney’s new aquatic, fitness and wellbeing centre opened at Allianz Stadium

30th August 2022 - Founder of TRX reacquires and revitalises the global fitness brand

24th August 2022 - Revo Fitness appoints Dentsu International to manage national media account

22nd August 2022 - Genesis Health and Fitness celebrates 25 years

20th August 2022 - 200 franchisees attend Plus Fitness’ annual conference at Sydney’s Accor Stadium

17th August 2022 - Evolution Wellness to deliver first Australian version of low price fitness brand GoFit

16th August 2022 - Jetts Fitness named among top ten places to work in Australia

11th August 2022 - Planet Fitness announces 63.5% rise in global revenues in last quarter

10th August 2022 - Fitness Industry resilience acknowledged in 2022 IHRSA Global Report

13th May 2022 - Planet Fitness announces New Zealand expansion

13th January 2022 - Australia’s largest Planet Fitness to open in Wagga Wagga shopping mall

26th July 2021 - Planet Fitness to open new South East Queensland location

25th January 2021 - Planet Fitness opens first Queensland gym

16th July 2020 - Planet Fitness takes ‘vigorous steps’ to limit community transmission of Coronavirus

29th May 2020 - Planet Fitness Australia founder calls on governments to ‘open our gyms’

8th November 2019 - Planet Fitness confirms arrival in Australia

25th October 2019 - Planet Fitness arrives in Australia with $5 a week gym memberships

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more




Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing



ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business