Latest News

Back to Latest News back

 

Planet Fitness confirms arrival in Australia

Planet Fitness confirms arrival in Australia
November 8, 2019

US-based Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of gyms in North America, has today confirmed its arrival in the Australian market.

Planet Fitness has signed an Area Development Agreement with Bravo Fit Holdings Pty Ltd. which intends to bring a minimum of 35 Planet Fitness locations to Australia over the next several years.

Bravo is a joint venture among USA-based franchisees, Bravo Fit, LLC and PF Growth Partners, LLC and leading Hunter Valley fitness operator, Dallas Rosekelly’s Galactic Fitness Pty.

Planet Fitness health clubs provide a welcoming and friendly environment where people can feel comfortable regardless of their fitness level.

As previously reported by Australasian Leisure Management, Australia’s first official Planet Fitness Clubs located in Tuggerah and Gosford on the NSW Central Coast, with a location in Casula is expected to open in 2020.

Commenting on the brand’s arrival in Australia, Ray Miolla, Planet Fitness’ Chief Development Officer, stated “we are excited to announce our plans to expand the Planet Fitness brand into Australia.

“Australia represents a unique opportunity to grow in a market that combines a favourable operational environment, consumer affinity for US brands, a desirable competitive landscape and an opportunity to develop a large fleet of clubs.”

Planet Fitness offers an affordable fitness experience including a variety of benefits such as a welcoming, judgement free environment, brand name cardio and strength equipment, fully equipped locker rooms, and is staffed 24 hours a day.

The Planet Fitness Black Card® membership includes additional perks, such as access to any club at no additional charge, the ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, private spray-tanning booths and HydroMassage beds.

Founded in 1992 in the US state of New Hampshire, as of 30th September, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 US states as well as the District of Columbia (USA), Puerto Rico, Canada, the Dominican Republic, Panama and Mexico.

The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, nonintimidating environment, which they call the Judgement Free Zone®.

More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

Related Articles

25th October 2019 - Planet Fitness arrives in Australia with $5 a week gym memberships

29th August 2019 - Planet Fitness to accelerate new club opening plans following strong financial performance

4th August 2019 - Gym memberships account for half of Australian fitness industry revenues

1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises

25th July 2019 - Planet Fitness planning Australian arrival with ‘Judgment Free’ clubs

9th June 2019 - 85% of fitness club members feel ‘healthier’ for having a gym membership

17th April 2019 - Passion drives franchisee’s portfolio of fitness clubs

14th March 2019 - Fitness industry growth contained by market saturation and decline in discretionary income of consumers

25th September 2018 - Australians wasting $1.8 billion a year on unused gym memberships

28th August 2018 - Precor secures major contract with Planet Fitness

8th April 2018 - IBISWorld shows that 24/7 budget gyms have transformed Australian fitness

27th February 2018 - Fitness consultant Steve Grant shares key tips on closing gym membership sales

26th April 2017 - Fitness Show Sydney to reveal new products to Australia’s fitness market

12th April 2017 - Low-cost gym fobs enhance facility access and security

26th July 2016 - Average cost of gym memberships $65 a month

23rd February 2015 - Australian gym market to reach saturation within five years


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Aussie Strength

Commercial gym equipment supplier Aussie Strength was wound up at the end of 2022.    .aussie p { padding:20px; }

read more

Fitness / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business