Latest News

Back to Latest News back


Komo Tech partners with Fanatics Events to redefine the live event experience

Komo Tech partners with Fanatics Events to redefine the live event experience
May 10, 2024

Australian MarTech innovator Komo Tech has partnered with Fanatics Events - the live and special event division of Fanatics - to provide Komo’s next-generation customer engagement platform at Fanatics’ events in the US this year.

Komo Tech, which offers a complete Customer Engagement Platform that helps brands and properties connect with their customers through gamified experiences and interactions, will work with Fanatics Events to unlock new levels of fan engagement at each stage of the fan journey through interactive and immersive experiences at several of their events.

The partnership will kick off at the newly announced Fanatics Fest in NYC. Sitting at the nexus of sports fandom, culture, and collecting, Fanatics Fest NYC will bring fans across all sports to celebrate their passions under one roof at New York City’s Javits Center from 16th to 18th August.

The multi-day event will be laced with interactive features, multiple stages and theatres, exclusive merchandise, product drops, major announcements, live podcasts, and more to celebrate and elevate modern sports fandom in all its forms, and Komo technologies will be used to amplify each stage of the fan experience.

Komo is redefining the live events space and how attendees engage with their favourite brands, properties, athletes, and celebrities. Through this partnership, Komo will elevate the live event experience for Fanatics Events’ attendees with its next-gen customer engagement platform that delivers 55+ immersive games, instant wins, competitions, polls, Q&A, UGC, Treasure Hunts, big-screen live data integrations, badges, and more.

This transforms how attendees connect with their favourite experiences and stars across digital and physical worlds. It also provides valuable first- and zero-party data to Fanatics Events to enhance and personalise the fan experience at each stage of their journey in real time.

Joel Steel, Chief Executive and Co-founder of Komo Tech enthused “we are thrilled to be working with the Fanatics team to take sports fandom to a whole new level at what will be the most iconic sports fan event of the year! Fan Fest NYC is bringing the biggest and best teams, leagues, talent, experiences, and technology together to celebrate the fan's passion for sport, and we couldn’t be more excited to be the fan engagement technology to amplify those passions.

“Our platform provides real-time personalisation at key touchpoints and interactions for fanbases, which we’ve seen is the best way to really connect with fans who increasingly value these kinds of gamified, personalised experiences. Fans love to prove their fandom, take on their friends and community, become the world's greatest or smartest fan, and immerse themselves in their passion for the sport or their favourite athlete. This is where Komo Tech does its best work.

“Our partners across the sports and live event industries have already seen incredible engagement numbers and increased partner and sponsor value through our platform. We’re looking forward to bringing this same success to Fanatics Events.”

Komo Tech’s Fanatics event hub will be available through a web-enabled technology seamlessly embedded into the Fanatics Fest events native app.

More information on Komo Tech 

More information on Fanatics Events 

More information on Fanatics Fest in NYC 

Image. Joel Steel, Chief Executive and Co-founder of Komo Tech, with Lance Fensterman, Chief Executive of Fanatics Events - Fanatics HQ, New York, New York.

Related Articles

3rd May 2024 - Live Nation advises of US$3.8 billion in first quarter revenue

14th April 2024 - New grants to back Victorian live music venues and festivals

27th March 2024 - NSW Vibrancy Reforms see live music venue numbers soar

21st August 2023 - FIFA Fan Festivals exceeded all expectations

29th June 2023 - FIFA and Destination NSW to host FIFA Fan Festival in Sydney’s Tumbalong Park

12th June 2010 - Volunteers Back the Launch of Sydney’s FIFA Fan Fest

17th May 2010 - Sydney’s World Cup ‘Fan Fest’ to cost taxpayers $7 million

22nd January 2024 - Michelle Zangari promoted to role of Senior Manager Live Events at ICC Sydney

10th March 2023 - Harvey Lister: ‘live events and entertainment are recession proof’

21st April 2022 - ASM Global introduces facial verification technology for live events

24th February 2022 - Live Nation expresses optimism about the power and resurgence of live events

22nd July 2021 - With live events an important part of life, Australians crave the return of international artists

28th October 2020 - Eventbrite delivers tools designed for COVIDSafe in-person live events

24th September 2020 - Australia joins international initiative to highlight the live events sector urgently needs Government support

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues



Switch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…

read more

Fitness / Recreation / Technology / Wellness


Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology


Advanced Aquarium Technologies

Advanced Aquarium Technologies (AAT) is a world leader in the design, construction, and operation of landmark public aquariums. Led from Queensland, AAT has delivered aquarium projects in over 25…

read more

Attractions / Consultants / Design / Parks / Zoos



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business