AusLeisure

Adventure and outdoor tourism operators are being invited to attend The Great Adventure 2014, taking place in Wellington on 19th and 20th June.

Following the success of last year's inaugural Great Adventure, planning is well underway for another event that will bring together the adventure and outdoor sector to share their experiences, and tackle the challenges of building a strong, unified and prosperous sector.

Event organiser the Tourism Industry Association of New Zealand (TIANZ) expects that 2014 will be a pivotal year for the sector, as the new auditing regime is implemented. Attendees will discuss issues facing the sector, as well as having opportunities to learn new ideas and skills with immediate practical use in their businesses.

The programme will begin with a networking function on the evening on Thursday 19th June, followed by a full day of presentations and workshops on Friday 20th June.

Background

• Tourism is one of New Zealand's biggest export industries, earning $9.8 billion or 16.1% of New Zealand's foreign exchange earnings (year ended March 2013)

• Tourism directly and indirectly contributes almost 9% of gross domestic product (GDP) for New Zealand

• Tourism directly and indirectly generates 8.8% of total employment in New Zealand or 172,100 full-time equivalent jobs

• Tourism in New Zealand is a $65.5 million per day industry. Tourism delivers $26.8 million in foreign exchange to the New Zealand economy each day of the year.

• Domestic tourism contributes another $38.9 million in economic activity every day

• Total tourism expenditure reached $23.9 billion for the year ended March 2013.

For more information go to www.tianz.org.nz

8th May 2013 - TIANZ HIGHLIGHTS IMPROVED SAFETY IN NEW ZEALAND ADVENTURE TOURISM

27th March 2013 - CONFERENCE EMBARKS ON THE GREAT ADVENTURE

6th September 2011 - TIANZ APPOINTS ADVENTURE TOURISM SAFETY SPECIALIST

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